Google will remove toolbar Pagerank

by David Naylor
See Dave Speak SMX London

For quite a while now in the Bronco office we’ve been saying “how much longer before Google TBPR stops showing?”, well Google finally started the process IMO when they removed Pagerank from Webmastertools

Susan Moskwa (Google Employee) said :

We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. :-

I can see alot of upsides and downsides to this, firstly it’s NOT going to stop the link trade industry but it’s certainly going to hurt the broker businesses like TLA and website owners that sell on pagerank value only, it’s certainly going to cause a few issues for link buyers if they don’t have their own scoring metric and rely on PR as the only metric of link worth!

It will stop clients asking me when will PR get updated, why is this site a PR7 and were only PR6, I would love to say I won’t miss Pagerank but I’m certainly not going to lose any sleep over it are YOU?

Dave

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