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Google will remove toolbar Pagerank

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For quite a while now in the Bronco office we’ve been saying “how much longer before Google TBPR stops showing?”, well Google finally started the process IMO when they removed Pagerank from Webmastertools

Susan Moskwa (Google Employee) said :

We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. :-

I can see alot of upsides and downsides to this, firstly it’s NOT going to stop the link trade industry but it’s certainly going to hurt the broker businesses like TLA and website owners that sell on pagerank value only, it’s certainly going to cause a few issues for link buyers if they don’t have their own scoring metric and rely on PR as the only metric of link worth!

It will stop clients asking me when will PR get updated, why is this site a PR7 and were only PR6, I would love to say I won’t miss Pagerank but I’m certainly not going to lose any sleep over it are YOU?

Dave

36 Comments

  • randfish 1316 days ago

    http://www.seomoz.org

    According to large data sets we run (which I’m sure you guys do lots more of), PageRank has a very, very low correlation with rankings (and, thanks to the delay between updates, a not great correlation with indexation either). Using PageRank is something less than 10% better than random guessing in predicting whether one page will rank above another.

    Based on that, I’d have to agree with you, Dave. I also wouldn’t cry if the weather reporting services took away the 10 day forecast (another horribly unreliable metric).

    Reply
  • Barry Schwartz 1316 days ago

    http://www.seroundtable.com

    No links?

    Reply
  • Deano 1316 days ago

    http://www.deano.de

    But what will people have to talk about on the SEO forums?

    Reply
  • Kent 1315 days ago

    http://www.dswei.com

    IF the PR is canceled, then how to measure the site you want to link trading with? the number of index pages? the traffic? the rank?

    it’s kind of a billion industry for PR….oh man

    Reply
  • alaoo 1315 days ago

    http://www.alaoo.com

    no way..

    Reply
  • Dave Ashworth 1315 days ago

    http://www.webmarketingadvisor.com

    I stopped obsessing over this long ago, when I first got into SEO it was the main thing that I focussed on but over time as I learnt the ropes it’s importance began to dwindle – thing is though, I’ve sort of got used to it being there, and will still cast an eye over it when I visit a webpage, just out of habit more than anything, so in that respect I guess it will be missed – will have to start using MozRank instead…. :-)

    But I did always like a quote on SEOMoz’s ranking factors from 2008 (I think) where one of the experts said a person’s tendancy to focus on Page Rank is relative to their lack of knowledge in SEO, or something like that.

    Reply
  • Djolhan 1315 days ago

    http://www.hdclic.com

    You’re true Deano, PR is the easiest way to talk about SEO for most people. But has Dave Ashwort say, it’s a lack of knowledge in SEO to focus on it. PR is not the way for ranking and will be less and less effective…

    Reply
  • Mikkel deMib Svendsen 1315 days ago

    http://joblr.net

    Rand, you research on the correlation between PageRank and rankings is totally in line with the real life experience I think most of us have had for years. So I can fully back up for your findings :)

    I think Google needs to remove TBPR – they can’t keep it there and leave it out in the Webmaster Tools in the long run. However, removing it will be a challenging and possible painfull process – as I wrote more about in this post: http://blog.demib.com/pagerank-brand-technology.html

    Reply
  • Kuba 1314 days ago

    http://www.kwiaty24.com

    so basically what will replace PR? for me it was indicator does page is good or just new crap high google by FRESH SITE BONUS
    and now what?

    Reply
  • solarian 1314 days ago

    http://solarian.ro

    I gues from WMT they already removed that referrencies to PR. I don’t think that google will remove this green little bar from google toolbar, although wouldn’t be a bad thing.

    Reply
  • NGT Web Site Design 1313 days ago

    :-( what will I watch now to make myself feel good. Perhaps Alexa.

    Reply
  • John Markey 1312 days ago

    http://www.planetgizmo.co.uk

    Good riddence is all I can say. Though I wonder if Google’s got any form of replacement planned..

    Reply
  • solarian 1312 days ago

    http://solarian.ro

    I don’t think anybody spoke about eliminateing PR. They say only about removeing from public sights. I mean, come on, after all PR is one of the most precious invention of Google in search engine domain, isn’it?

    Reply
  • Dave Ashworth 1312 days ago

    http://www.webmarketingadvisor.com/about-our-seo-services/dave-ashworth

    @Solarian – agree, they’re not getting ridding of it, it would appear they’re trying to remove it from the public eye – which is no big deal as such as we know that it’s generally out of date and not a true reflection of the actual PR anyway.

    I guess the reason would be over the past few years, there have been more and more people suggesting it’s inaccurate and shoudn’t be relied upon yet many people still obsess over it, so by removing it, it should clear up any ambiguity over it’s value to us SEO’s.

    That said, it probably won’t and will just cloud the issue further.

    Reply
  • solarian 1312 days ago

    http://solarian.ro

    what do you think about caffeine? I am interested more in local aplication: does anybody knows if changes brought by caffeine will aply in other countries or (first) will be an google.com feature?

    Reply
  • imhr 1312 days ago

    http://www.imhr.net

    no way..

    Reply
  • Adhin Septi Widodo 1312 days ago

    http://kehutanan.org

    Wew, Its about start my own PR business. ….lol
    If its true, I have to forgot that project and make my own web ring is canceled.

    Reply
  • Gidseo 1312 days ago

    http://www.forwardslashdigital.com/

    If Goog remove TBPR it will provide Bing with a great opportunity to provide one instead!

    Reply
  • Nyubi 1310 days ago

    http://www.nyubi.com

    how about domain, paid review and paid links industry.. it became confuse me actually!

    Reply
  • Hadi 1310 days ago

    http://hadi-7.blogspot.com

    Hmm just gossip.. If it’s right many blogger will not happy

    Reply
  • Miyabi 1309 days ago

    http://id-mac.com

    I think many people didn’t get what you post, Dave :)

    Reply
  • mbah gendeng 1309 days ago

    http://mbahgendeng.com

    I think it was a good thing because many bloggers who use a variety of ways to increase PR without regard to the article so we can found many useless article in google

    sorry……………..

    Reply
  • xitalho 1307 days ago

    http://inginnya.blogspot.com

    i don’t really think about PR… since my blog Pagerank derived from PR3 to be empty ….

    Reply
  • imhr 1303 days ago

    http://www.imhr.net

    I think Google won’t remove TBPR. Pr is a brand now.

    Reply
  • [...] Google demoting Pagerank. They removed it from Webmaster tools and the expected next step would be its removal from the Google toolbar. But what do you think about it ? Is that a good evolution [...]

  • Mike Tate 1299 days ago

    It amazes me how every forum and blogger is obsessed with trying to forecast what Google is going to do. You’ve people been saying the same thing over the last 3 years and nothing has changed. PR is here to stay rather it has heavy or light value. It’s what Google is based on and the creation of Google is because of the creation of the formula. If one person makes a quote then they become an instant expert. It’s a good thing that none of these blogs are taken very seriously or else all you have to say is that a nuclear bomb is headed towards New York and everyone would evacuate

    Reply
  • paul carpenter 1298 days ago

    http://www.itsafamilything.co.uk

    @Mike

    Well, it’s our blog and we’ll obsess over what we like thanks! As it is, what Google does next will have a big impact in our industry. Let’s say we made some kind of drug and there were lots of hints about new regulation from Government that would alter the environment we operated in. You think people aren’t going to talk about it just because you find it boring or too speculative?

    Anyway, the issue here isn’t about PageRank – it’s about the publically visible bit of PageRank on the toolbar. That’s two completely different issues.

    Reply
  • Mikkel deMib Svendsen 1298 days ago

    http://joblr.net

    Mike, you must be reading the wrong blogs because your assumptions is just not right. Do you know what PageRank is at all? It sure dosn’t seem that way :)

    Reply
  • Mobile Phone Update 1289 days ago

    http://mobilephoneupdate.info

    No Toolbar Pagerank? Wah….

    Reply
  • Jay 1236 days ago

    http://lag-switch.com

    I’ve been focusing on pagerank far too much I think. Maybe even to the point it cripples me. Maybe out of sight out of mind will help me here

    Reply
  • babor_7uiu 1080 days ago

    http://www.blogelement.com

    This has gone mostly unnoticed, with the release of the labs feature, until now. A Google Webmaster Help thread reports the PageRank values shown in Webmaster Tools has now been completely removed. I have verified this and it is true.

    Googler, Susan Moskwa explained why in the thread:

    Reply
  • Alex 923 days ago

    http://www.prunderground.com

    I never ever use Pagerank when doing an SEO campaign. Google did the right thing. It carries no weight at all. I have clients ranking #1 on Google and they have a zero page rank. Ohh and no they are not ranking #1 because of long tailed keywords. Case in point type in Google: Hallmark Custom Printing and http://www.newcityhallmark.com is way up there. New City has zero Pagerank…zero. If you know how to properly implement SEO “It just doesn’t matter” If your looking to find relevant websites to link to, do what I do…I do not link with any site that has an Alexa ranking above 500,000.

    Reply
  • Sessel 911 days ago

    http://www.sessel-24.de

    After we had a change from PR 0 to 2 on our project tus-hasede.blogspot.com on October 23rd there has nothing happened with our other websites. I guess that the pagerank will not be discontinued but maybe there will be just updates of single websites in the future and no “big update”.

    Reply
  • Combat Games 897 days ago

    http://www.war-o-rama.com

    Update single websites? Just do one website a month? Sounds like par for the course. Everyone’s pagerank will be years and years out of date. People will still use it as the sole means of judging a website though. Want a pagerank? Just have to wait 827, 834 years…

    Reply
  • Batman 894 days ago

    All the comments regarding people having obsessed over PR is exactly the reason Google wants to/has remove(d) it.

    “How do I know who to do link exchanges with now??”. For starters, Google isn’t too keen on sites doing link exchanges to begin with, so whether there is a visible PR or not, you still shouldn’t exercise link exchanges.

    Furthermore, it was becoming more and more noticeable on the web that people were leaving comments with a link to their site on blogs/articles, etc., just because that page had a high PR and not because it was overly relevant to their site. Putting your link on a page with a high PR, but with low relevancy, isn’t going to do much, if anything at all. It’s all really pointless, actually.

    I highly recommend forgetting about other site’s PR value and focusing on whether linking to/from that site will actually benefit either party. I guarantee (for what that’s what ;) ) that you will see improvements in SERP’s when relevancy is (one of) your main goals in link building. Don’t forget anchor text is huge as it tells people (and ultimately GoogleBot) what you’re linking to/what to expect when they click the link.

    Summary: forget about PR… Google already has.

    Reply
  • [...] dần muốn loại bỏ page rank tại : Google Removes PageRank Data From Webmaster Tools Google will remove toolbar Pagerank – SEO Blog by Dave Naylor – SEO Tools, Tips & News Và những xu hướng mới đây nhất về những thuật toán của google về cách [...]

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