Google Vs Baidu
- 5th Nov 2007
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Will the mighty Google be a powerful enough to take on Baidu?
Perhaps Google will make a bigger play in China. It seems unlikely that Google will ignore the recent market strength of Baidu and will be hoping to give China a better search experience. Watch this space…









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Believe it or not i made a ton of mfas back in july that were deindexed by google (no duh) now they are receiving almost the SAME amount of traffic from BAIDU as it did back in july from google.
I think its doing better then others think.
I heard china were banning US based search engines (yahoo,msn,ask,google) in a politically driven move.
I dout it. Just came back from China, and young people are all into Baidu and QQ.
Baidu’s PPC management tool is far less advanced than that of Google. However, they simply dominate the Chinese market. It would probably change as search marketing industry matures in China.
Surely google will deserves a position wherever it may be, because its more popular and commonly used search engine among every1.
That is a tall order for Google to accomplish. They could, but Baidu does have the market cornered over there.
Baidu has only page rank of 7 i think the chinese just dont feel home in google. you forgot to mention google have a local version in china called SOSO.
another factor is in china end users cannot manage their adwords account only by special adwords brokers appointed by google
if every chinese would have made one link for me i was happy man
Google outranking Baidu in China? Not happening anytime soon, they should focus more on holding on the second spot for now :)
You shouldn’t take Baidu’s dominance at full face value, remember that the Chinese government essentially turned google off a couple of years ago and redirected all traffic to baidu. In fact, on a recent visit to China a good friend of mine found it’s still happening intermittently. Not that he minds the free movie and mp3 downloads…
On our Chinese network which receives about 30,000 users each day via organic search, we are still seeing more incomings from Baidu compared with google 60%-30% respectively but that is also partly because we completely dominate Baidu searches whereas google always bounces us around even in Chinese. Google is pretty obnoxioius about this actually. Still, from a Chinese search user’s perspective Google is better and they are making huge gains in the key markets (Beijing, Shanghai and Guangzhou). Tendancies to use Google over Baidu will trickle down from there. Expect Google to take a firm hold in this market even if they seem to be running in second. The streaming and downloading of pirated content via Baidu is also probably a strong point in its favor but one that will not represent a permanent market edge. Also, I think Soso is owned by Tencent, the parent of QQ, not by Google as balitech said.
I don’t see this happening any time soon…
baidu is targetting Only China , but Googole is targetting all the world ,
so google will have all the previleges to be the n 1 in the world
Bytb: “I heard china were banning US based search engines (yahoo,msn,ask,google) in a politically driven move.” Not so…Baidu captures60-75% of the in-country market because Chinese prefer the ease of use in their own language. That and Baidu responds to grassroots needs. Google and Yahoo voluntarily censor themselves here.
“Baidu’s PPC management tool is far less advanced than that of Google. However, they simply dominate the Chinese market. It would probably change as search marketing industry matures in China.”
Baidu actually has some marketing options that Google does not.PPC is almost exactly the same. The control panel IS in Chinese though…
“Baidu has only page rank of 7 i think the chinese just dont feel home in google. you forgot to mention google have a local version in china called SOSO.”
SOSO is owned by Tencent (QQ) and is not even a player. Alibaba is stronger and now #10 in the world.
Google has a long way to go to catch up and if Baidu keeps innovating they never will.
\Yahoo is licking Google’s butt in Japan, Naver dominates the Korean Market and Google will likely never catch up in Russia…It is called home-field advantage for Baidu and the latter two I mentioned.
Guys, Google is a corporation that has abandoned its original do no evil philosophy…It cares only for the bottom line…
I am rooting for the little guys!
Also, Baidu was cleared of recent Mp3 pirating charges and is establishing branded Mp3 players with top artists..
and no, Baidu is not just targeting China….They just launched the Japanese engine and they are now #3 worldwide…
Re; the page rank: Google ranks sites here relative to other sites in China…a 4 here might be a 6 in the US…Don’t use that PR bar to gauge power or authority…Baidu would be 8-9 in the US…
CFM