I guess most SEO’s will have been happily preparing for this day to come and if you haven’t don’t worry too much I’m sure you’ll figure it out. For the past few months we have seen I guess what can only be called a non-geo vince data ( btw vince or brand update take your pick) appearing in the UK Serps. At least they gave us a heads up this time.

So how will it make our jobs easier? In the past if you wanted to rank it was necessary to land grab has many links has possible and have good OPIC score. Well Google seems to be now allowing “authority websites” to rank top for high value keyterms that aren’t in their backlink profiles or at least not a major %. Any ways I was chatting to Greg Boser a few months back and we are in agreement that now is the time to shine in the SEO world as crappy link builders and low quality links will fall by the wayside and drag a few sites down I’m sure.

So the million dollar questions .. how do you

a) Become Brand

b) Become Authority

c) tell Google that you are an authority brand

well tbh I have given enough clues recently on external interviews and on webmaster radio.. so you work it out   haha

DaveN