Google search universally holding on to your privates (not in an evil way)
It’s my third week at Bronco Internet and I keep reading lots about people’s online privacy, identity theft stealing of databases and concerns about blogging, what you can and cannot say.
Universities taking legal action for defamation of character when students name and shame their teachers.
Myspace profiles targeted as a reason for people not to be employed the list go on!
Much like the company internet policy documents that had to be drafted up some years ago, which were always somewhat of a legal grey area with their “reasonable personal usage”. Yet, IT Administrators ignore their own company guidelines and actively snoop into people’s personal information.
Will it now be the case that blogging has to be included in the employment contract?
I welcome the recent blog by DaveN and Bronco’s open ear approach to the voice and opinions of its staff, how it demonstrates a level of trust and recognition to the team and their efforts.
Meanwhile, Google find themselves being questioned over data retention periods of more than two years and their proposed acquisition of Double-Click.
Personal surfing habits should be kept secret then?
Think of the potentially powerful marketing information that you would have at hand if you really knew your WORLDWIDE audience lifestyle and surfing habits.
What impact does demographics have on Google Search ?
Geographically targeted advertising has proved very useful.
But imagine this add campaign generated by Google Search Universal Adwords
Paris Hilton Handbag UK
Would you like to target people who regularly search for Paris Hilton after 9 oclock at night using a second hand apple Mac purchased in 2001 through eBay item number 1000334 under user name Del Trotter and listening to their ipod in the UK tick Yes/No?
Would this add campaign apply to those people in a semi detached house living in Norwich with 2 dogs a plasma television and who regularly watch Friends Yes/No?
Which income group should this add be applied to ?
- under 3 p per hour but has money obtained through inheritance following death of close relative back in 1995.
- Over 20k per year but current spending habits is excessive and Google predict breakdown of relationship with spouse.
- Million Plus Google prefers this option.