Google Squeezes Comparison Sites with Google Advisor

by David Whitehouse
Bronco - Digital Marketing Agency
See Dave Speak SMX London

Google have placed all of their comparison services under one name, Google Advisor. This appears to the next in a series of moves by Google to squeeze comparison sites such as Money Super Market and Compare The Market (maybe they hate their adverts?). We blogged about how Google acquired Beat That Quote, and there was much speculation at the time over the reason – Dave now believes it will have been to attain the existing agreements Beat That Quote had with various companies.

So far it has only been released in the US and they only appear to be comparing mortgages, credit cards, CDs (like a fixed rate savings account), checking (current) accounts and savings accounts – although no doubt there will be more to follow.

There are rumours that the UK version of Google Advisor will be launched very soon.

You can read the original announcement on the Google blog.

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