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While chatting to the guys at www.redventures.com one question came up what triggers the :

dave

I have seen maps, stock quote and the most common :

dave-2

I don’t think it’s authority because Anthony has them as well ;) see Google serps

Dave

14 Comments

  • Carl Hendy 1414 days ago

    http://www.searchgeeks.co.uk

    Ive seen this happen at random times for random searches, thinking it may still be in the testing stage at Google HQ. Ive seen it for some of my sites that I have done little work for and like Anthony these sites have no authority. Also the sites they appeared for no longer appear even at the same datacentre.

    Reply
  • Underwear Brands 1414 days ago

    http://www.underwearbrands.co.uk

    Hi Dave,

    I noticed this happen for my underwear brands website when typing underwearbrands.co.uk into the big G. I can confirm that the “Show more result..” feature isn’t to do with authority.. I only registered this domain a few weeks ago!!

    Daniel

    Reply
  • Brian McDowell 1414 days ago

    http://www.linkedin.com/in/mcdowell

    It will be interesting to watch the analytics based on positioning to see if this will promote higher click through rates in higher positions. This definitely benefits deeper sites and their primary terms. I love the fact that this may increase the click through rate to deeper ranking landing pages. The conversion rates (once you have enough data) will allow us SEO’s to shift our focus and make sure the proper landing pages are delivered to the consumer. I am addicted to secondary results….I will quickly be addicted to the new “Lucky 7″ (My soft attempt at coining an SEO phrase).

    Reply
  • John_Mac 1414 days ago

    Isn’t it just another way to present Sitelinks? In which case the question would be what triggers Sitelinks? Does anybody really know the answer to that, beyond Google’s official line to ensure your site is well-structured and their automated judgement that ‘we think they’ll be useful for the user’.

    Reply
  • Carl Hendy 1413 days ago

    http://www.searchgeeks.co.uk

    I have another suggestion which we talked about in the office.

    If you look at the results it’s producing, its showing the “keyword” searched in all the results. So if the keyword is anywhere in the it will display those results.

    One of my clients sits at position 3 for the “keyword” yet they have the button to view more results where as the two websites above do not. Having looked at the websites above is that thier pages do not mention the keyword.

    Just a thought.

    Reply
  • John_Mac 1413 days ago

    @Carl Hendy

    If you look at the example posted above, this seems to disprove your theory. Try setting results to 100 per page so that you get more indented results. Only indented listings, as opposed to single entry listings, get the ‘Plus Box More results/Sitelinks’ feature. But not all of them (which is the thing we are wondering about. Why some and not others?). But all the indented listings for that SERP, including those with and without Plus Box, do include the keywords ‘Anthony Shapley’ on the page.

    Reply
  • Andy Warburton 1412 days ago

    http://www.squarerobot.com

    @Carl Hendy

    Could it be related to xml sitemaps? Does your clients site have a sitemap and their competitors not have one? (I would check myself, but I don’t know what the url and keyword is ;o)

    Reply
  • The Real Prices 1386 days ago

    http://therealprices.com

    I am pretty sure it doesn’t have to do with xml sitemaps. I’ve seen the + Show more results from… for my own website which doesn’t have xml sitemaps. Also, it is a relatively new website. Lounched in may 2009. However, I’m glad to see this for my website ;-)

    Reply
  • Sarah 1296 days ago

    http://www.lovemybubbles.com

    I’m sure that this speculation is Google’s goal…to make sure no one can trick their engine into showing a site that it’s google-worthy. But I’m frustrated with some of the new features in Google lately. I have a client who has a competitor who spams the search engines with repeated words (butt lifter shows up about 20 times in one meta description), jams 30 words in their title tags, keywords stuffs all their pages…and they have all the google bells and whistles (additional navigation links, the “plus-how to get show more results” link and the top 2 of the 3 organic results. We’re 3, which is great, but I’m frustrated that our “white hat” SEO techniques don’t seem to out-SEO the competitor. Perhaps they hired a link builder or something like that? I would love to know the answers but I believe that Google will never let us SEO’s catch up with them!

    Reply
  • Matt 1294 days ago

    http://www.movfitness.com

    I’d like to get my site to list our sitelinks. Any suggestions on how to get this done?!? I have a social site similar to facebook, but for fitness enthusiasts & while we get good search engine traffic, we don’t have 2nd level pages ranked like Sarah’s site or others.

    Any recommendations?

    Reply
  • Tempo dulu 1261 days ago

    http://al-terity.blogspot.com/

    The sad thing about google is that it is not that fair and people who use dubious means – like key word spamming – often rank well.

    Reply
  • Sarah 1261 days ago

    http://www.lovemybubbles.com

    Hi Matt – make sure that you have a sitemap (your web hosting company should be able to help you with that) and a robots.txt file. Making sure that each of your site’s pages has good SEO – different meta keyword lists, descriptions, etc and that each page has a lot of good and valuable content [text] that is pertinent to your site’s subject matter. Make sure you concentrate on using the exact keyword phrases (the ones that you want your site to appear when some searches on them) within your text.

    Reply
  • Jess 1254 days ago

    http://blog.nabancard.com

    I am encountering the same thing – when you type in “delivery brownies” one of my clients is at the top of the SERP, with an indented listing. I have another client that wants an indented listing when you type in “north american bancard”, but their blog (the site I am optimizing for them) does not have an indented listing. I can’t figure out the difference except that the brownie site has much more authority.

    Reply
  • Seon Appcile 1058 days ago

    http://www.born4digital.com

    I have been looking at this for lots of different sites, some have high authority, some dont – some run on blogs like WordPress or drupal and some are flat file – I am having trouble finding any correlation so far. If any one figures this out – would be good to know.

    Reply

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