Google reacting slowly to changes
Over the last few weeks I’ve been advising Clients on quite large on-site changes for multiple reasons, including:
- Getting rid of duplicate content by disallowing chunks of pages in the Robots.txt file
- Condensing small pages into one larger tabbed page, then 301’ing the old URL’s.
The Disallow change was made approximately 2 weeks ago and I’m still waiting for Google to clear out the duplicated pages. It is declining, just very slowly. I’m use to seeing these sorts of changes happen pretty quickly.
I think it’s fair to expect a “Disallow” change in the Robots.txt file to have taken full affect within 24 – 48 hours. Imagine if some private data got leaked and it had taken two weeks for it to be cleared up!
On the other hand it’s taken about 9 days for Google to pick up the new tab pages & 301 Redirects which is a little disappointing when by comparison this blog post will be in Google’s index within minutes of me posting it.
I do question whether Google’s priority to new content over keeping the existing index up to date is right one. It’s frustrating for webmasters and could potentially cause irrelevant results in the SERPS.
It also leads to the question of how long it’s taking Google to count new IBL’s – probably too long unless they’re links on a new page, I’m interested to know if anyone thinks a link isn’t counted until it shows in Webmaster Tools which also sometimes takes several weeks.

Ruben 986 days ago
http://www.lokkulabs.comI see the same with new sites. Not only in the UK. In our case, we launched four web sites with roughly 5,000 URLs each in 4 different countries and it is taking ages to see the intake develop.
Also, the xml sitemap doesn’t see to we helping that much either.
Andy 986 days ago
Hey Anthony,
You can expedite the disallow changes by going into Webmasters Tools and using the URL removal tool.
Site Config > Crawler access > Remove URL > New removal request
Apologies for the assumption, it’s something I always forget.
SearchCap: The Day In Search, September 8, 2009 986 days ago
[...] Google reacting slowly to changes, David Naylor [...]
dodger 985 days ago
http://www.mobile-themes.spb.ru/In Russia SERPs the same situation, unfortunatelly
Aussiewebmaster 985 days ago
http://www.kangamurramedia.comI have seen the same in the US for some large content sites… quick on new slow on all else.
BTW Andy even the WEbmaster Tools requests are taking longer – used ti be 24 hours – now can be 3-5 days
John Santangelo 984 days ago
http://www.johnsantangelo.meI’m witnessing the slow changes here as well – 301s, even a combined with their newfangled change of address tool taking much longer than it used to.
Dudibob 971 days ago
Quick test for you Dave as this blog has a lot of authority, change the URL of this blog post slightly, 301 redirect it to the new URL, check Google cache.
aimClear’s 2009 Daily Training Link Library » aimClear Search Marketing Blog 871 days ago
[...] Google reacting slowly to changes, David Naylor [...]