Google Product Search Feed Specification Changes

by David Whitehouse
Bronco - Digital Marketing Agency

This isn’t exactly interesting news, but it is necessary – Google are changing their product search feed specification and if you don’t adhere to the changes you could get your account suspended (which would be pretty bad, because Google Product Feeds provide a lot of targeted traffic). The news was announced on Friday on the Google Merchant Blog.

Basically you need to ensure certain attributes are included, if you would like to see a summary of the required attributes (new and old) you can do so here.

Google Product Search Logo

The way I see it is that Google is getting everyone to conform to its exact standards, and perhaps eventually it will create an ecommerce sites to rival Amazon – they already have everything in place, they just need to pull it all togeter – after all, it is called Google Product Search Beta.

Bronco - Digital Marketing Agency
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