Google Paid Search – Information Focus
We all know that many search terms can be highly expensive to rank for, sponsored links listed next to real search results can be highly effective for many advertising campaigns. I don’t think it will be long before we start seeing more focused results in both the sponsored and organic areas with limitations imposed on certain advertising areas.
Google has so far been very “client friendly” , for example I was reading the new york times article on lawyers dominating results for certain illness keywords which could hinder people trying to research the illness and get relevant information on treatment all for the sake of personal injury claims.
The revenue collected by Google from advertisers must be huge, but I am certain they will move forward by presenting more focused results which will be inline with their universal search strategy. Search terms should provide informative, relevant, focused results regardless of how much who is paying.
All SEO topics have already hinted at such changes to focus and providing more relevant information.
Dan Horton SEO