It’s fair to say Google have been blighted by issues of privacy over the last few month’s. What could be a better time then to release even more information about its users search requests ? Meet “insights for search” a free service aimed at marketers which will be an extension of Google Trends. We will now be able to see not only what individuals are searching for but get detailed information about specific groups too.

The main difference from trends is that a much greater level of detail will be presented for those tracking both word and phrase popularity within search. Categorisation of search results information is now possible with the ability to separate out specific areas of data meaning distinguishing what people are searching for will be a lot easier.

Google Insights will display geographic information on search results allowing for more specifically targeted ad campaigns. Imagine the capabilities of this tool combined  with the demographic search information that Microsoft has too…