Google Improves Its Market Research Tools
Google is making a conscious effort to improve its market research tools, this is great news. One such tool is the Google AdWords Keyword Tool – they’ve made improvements to make it more accurate at estimating traffic you’ll get if you add it to an AdWords campaign.
Not only have they improved the traffic estimates but they have also started releasing some very useful information through a new offering called Google Think Insights. It has a load of useful market research on there, here’s a great video they have produced on Smartphone usage (makes you think – so many people haven’t got a mobile version of their site yet):
Wouter 743 days ago
http://www.marketingbean.nlI always love the Google video’s, but at the same time the numbers they use in the video’s make me question it immediately. Personally i don’t use my smartphone all that much for shopping. Still that is just one of the many examples given.
The video does provide me with some ideas i’ll never get to work on
How disappointing 
John Callaghan 742 days ago
http://twitter.com/upliftmediaI think it would’ve been worth publishing the following alongside the video to add a bit of context in terms of study background and sample size….
Copied from the video on YouTube…..”This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.”
ambreen tariq 715 days ago
http://seospecialistconsultant.wordpress.com/plz come to facebook, so we can read your blog posts directly through its blog syndication, instead of checking our emails for your new blog posts, or to visit your website again and again. as in my daily busy routine, i forget to visit your blog. But if you people came to facebook,than it will be easy for me and for others to keep in touch with you people.