Google Improves Its Market Research Tools
Google is making a conscious effort to improve its market research tools, this is great news. One such tool is the Google AdWords Keyword Tool – they’ve made improvements to make it more accurate at estimating traffic you’ll get if you add it to an AdWords campaign.
Not only have they improved the traffic estimates but they have also started releasing some very useful information through a new offering called Google Think Insights. It has a load of useful market research on there, here’s a great video they have produced on Smartphone usage (makes you think – so many people haven’t got a mobile version of their site yet):