Google Future – Contextual
Let’s face it Google advertising for businesses on the whole has been a huge success, their dominance in the market place can hardly be ignored and as a company their aquisitions get greater each week.
Personally, I feel that contextual advertising is the direction search is taking. I’m not just talking adsense here, I am talking major advances in technology that feeds the user direct content which companies will pay to Google to distribute. Beyond pop-ups and keyword focus dynamically appearing content will rule the day.
Google News will surely have to play its part in the process too. No longer will it just be a PR mechanism, the possibilities of monetizing this portal are endless…