Google Future - Contextual
- 23rd Jan 2008
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- Adsense
Google
Internet Marketing
Let’s face it Google advertising for businesses on the whole has been a huge success, their dominance in the market place can hardly be ignored and as a company their aquisitions get greater each week.
Personally, I feel that contextual advertising is the direction search is taking. I’m not just talking adsense here, I am talking major advances in technology that feeds the user direct content which companies will pay to Google to distribute. Beyond pop-ups and keyword focus dynamically appearing content will rule the day.
Google News will surely have to play its part in the process too. No longer will it just be a PR mechanism, the possibilities of monetizing this portal are endless…
3 Comments | Leave a comment »
The contextual advertising is better than pop-ups advertising, it will not disturb the visitor. The contextual content is just like real content from the website. If i interest with the topic , i may click the ad to see the page. They should focus on better match of the keywords, so they can display the right ad which related to this page.
Dan do you care to expand on the last paragraph of your post?
I agree with Xianhong. If the ads will get more and more relevant, and they may offer me a service I will be interested in then I will be more likely to click it.
This could mean increased revenue for adsense users as well, or Google may adjust their pricing if the CTR increases substantially.