Google Move Into B2C With eBookstore And Google Nexus S

by David Whitehouse
Bronco - Digital Marketing Agency

Google seem to have moved further into the B2C markets today with Google eBookstore and the Google Nexus S being released.

Google has launched its ebook offering, Google eBookstore, similar to Amazon’s Kindle Store in that you can purchase ebooks. The main difference is that Google has been scanning in books for years and already has around 15 million books in over 400 languages. More importantly, last year they claimed to have 1 million public domain books available, for free. I think you’ll agree, this is an astounding achievement, and it means that a massive amount of free information is available – this can only be a good thing.

Frankenstein is available on Google eBookstore

At first glance it looked like the books weren’t supported by the Kindle, but the ebooks we looked at appeared to be available in EPUB and PDF format – both of which are supported by the Kindle PDF’s are supported by the Kindle, so you Kindle readers should be please to hear about that. Sadly it is only available in the US at the moment, hopefully it will be fully supported in the UK soon.

One question we had was whether it saved what page you were on (common sense for an ebook reader), and we were pleased to find out that it did!

Google Nexus S Launched
Also, on the same day, the Nexus S, manufactured by Samsung, has also been released. It uses the new Gingerbread technology which allows you to swipe your phone to pay for things and activate adverts etc. Pretty Cool.

Nexus S

Also if you check out the release video below, it has some hidden links (trapdoors?) in the video which take you to some more hidden videos.

This just seems to be another step towards Google being more geared up for B2C marketing, taking on the big boys, such as Amazon, with offerings such as Boutiques.com, Like.com and their recent failed buyout of Groupon.

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