Now that the Federal Trade Commission have cleared the merger with DoubleClick, I wonder what the impact will be on online advertising in general ? Microsoft were quick to purchase aQuantive.
With guidelines issued from the F.T.C stating that web sites should be more open about personal information delivered in targeted advertising and opt-out options improved will the big players take any notice?
Dan Horton
6 Comments
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21st December 2007 @ 17:38
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That is what I was wondering. How will this affect ads in Europe?
24th December 2007 @ 05:40
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The merger is another step towards advertising domination by Google. I MSN and Yahoo get things ramp up in 2008 or they may soon be history. Competition is great for everyone so I hate to see Google be the only player in town.
26th December 2007 @ 00:23
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Do you think that they’ll give the average joe seo (i.e. dave naylor & co) the same inside access to data, processes, etc. that performics will have?
27th December 2007 @ 22:41
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Sure it will this affect ads in Europe, how big will this be?
30th December 2007 @ 13:19
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Wow..it will bring the bad meaning to all bloggers !! Google will be more evil than JC
2nd January 2008 @ 18:52
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Isn’t the European version of the FTC (sorry I’m ignorant on how the government is setup across the pond ;)) still undecided? Without that approval, the deals not going to happen.