Google - DoubleClick Deal Cleared
- 21st Dec 2007
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Now that the Federal Trade Commission have cleared the merger with DoubleClick, I wonder what the impact will be on online advertising in general ? Microsoft were quick to purchase aQuantive.
With guidelines issued from the F.T.C stating that web sites should be more open about personal information delivered in targeted advertising and opt-out options improved will the big players take any notice?
Dan Horton
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Isn’t the European version of the FTC (sorry I’m ignorant on how the government is setup across the pond ;)) still undecided? Without that approval, the deals not going to happen.
That is what I was wondering. How will this affect ads in Europe?
The merger is another step towards advertising domination by Google. I MSN and Yahoo get things ramp up in 2008 or they may soon be history. Competition is great for everyone so I hate to see Google be the only player in town.
Do you think that they’ll give the average joe seo (i.e. dave naylor & co) the same inside access to data, processes, etc. that performics will have?
Sure it will this affect ads in Europe, how big will this be?
Wow..it will bring the bad meaning to all bloggers !! Google will be more evil than JC