Google Clean Up Their SERPS With Clearer Ad Placements

by Alex Graves
See Dave Speak SMX London

Google have consistently found themselves to be under fire when it came to their decision to try to merge the pay per click ads that have been placed via Google Adwords into the organic search engine results as possible, increasing the chances of click through by users.

Formerly opting to present the ads with a slight off white background and very little other signs that the placements were infact advertisements, Google were deemed to be looking to increase their own profits through methods that many believed to be unethical.

With the recent attention towards online advertising from the Advertising Standards Authority (ASA) Google seem to be working on ways to clarify that the placements are infact placed there due to being part of the Google Adwords advertising platform in which they operate.

As with many changes that you will have seen from Google in the past, they have rolled out a series of layout and presentation of the ad placements within the search engine and today we are seeing a layout that had previous been seen to be tested on the mobile version of their search engine, incorporating a small yellow notification that contains the word "Ad" next to the result.

google-ads

As well as the new easy to see indicators that have been placed next to advertising placements, Google have also made a new improved effort to distinguish between Google Adwords placements and organic search engine results in a clearer fashion too with the introduction of a line break (see below).

ad-break

The change is thought to be welcomed by website owners that are looking to increase their organic visibility, however the impact that Google will see in relation to clicks on the revenue generating Adwords placements is still to be seen.

Do you welcome the change?

Do you think that the changes will impact your Adwords campaign positively? negatively? not at all?

Let me know your thoughts below!

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