Imagine a device that could track your eye movement above half a meter.. in fact how about 10 meters?
Eyebox2 is your answer.

It allows advertisers to track which products are the focus on people’s eyes when they are stood infront of it. Pretty cool, so you could be looking at a plasma screen, advertising poster anything and the funky little device will track your eye movements.
This is a gadget I kinda like I have to say..First shown at a Google presentation and developed by Xuuk.

The Eyebox2 technology works by an effect in flash flash photography that people normally try to eliminate – “red eye” . Using the red eye effect the software can literally create an eye and track its  movement.

So this is like Google analytics but offline, tracking the advertisers success in product placement and what people look at when viewing adverts.