Google Analytics – How to structure your accounts and profiles
Ok so we hit a little snag today, Dave has sooooo many Google Analytics accounts that he can no longer create any (bummer – max 25) – obviously he has the option to place profiles in the same account (up to 50) but really it is best practice to create a new account for each company you deal with.
For example, say you are working for a client and they have a .com domain name for English speakers and then a .fr domain name for the French market. It is best to put these two domains in the same account, each as a different profile.
Alternatively if a client uses the same domain name, but allows people to select multiple languages, it would be best to create one account with a primary profile for the whole domain, and then more profiles within the same account, with a filter for each language.
If you do run out of Google Analytics accounts – you can always get someone you work with to host the rest and simply add you in as an administrator, allowing you to have access to an unlimited amount of accounts.
Also don’t forget, profile filters filter data on the way in, so once you filter it out it is lost forever and won’t be coming back! For this reason it is always best to keep one profile within your account without any filters on – so you have a “backup”.