Google announced on their Google Analytics blog yesterday the release of the Google Analytics Application Gallery. Basically it is a central point where you can checkout all the applications that have been built around Google Analytics. So I thought I would have a look through and point out some that I think may be of interest.

4Q
First up is 4Q – developed by iPerceptions and Avinash Kaushik, 4Q is a free exit survey service which integrates with Google Analytics, allowing you to gain useful data from survey responses and then link them back to various entrance keywords, pages etc. This is highly useful if you are looking to engage in a bit of conversion rate optimisation and getting an insight into customer opinion.

Call Tracking
Until now I’d only heard of the call tracking provided by Fresh Egg, but it appears as though there are a number of other packages available, at the moment I would be keen to see any of them in operation – although I believe Google is developing (or has developed) something that can allow mobile phone call tracking from AdWords.

Mobile Analytics
Some of you may have seen these already, but there is a number of Google Analytics Apps for the iPad, iPhone, Android & other mobiles. I’ve got Mobile GA on my Android phone, which I’ve actually paid for, it seems ok for what it does and you can actually run some advanced analytics reports on it, which is pretty cool.

Microsoft Office Integration
There are a number of tools that allow you to pull in data into Excel, which is pretty handy – as well as this there are also a couple of apps that integrate with PowerPoint, so you can use live traffic stats as the basis for various tables and charts in your presentations.

Embedded Charts
This should be quite useful from a publisher perspective, you can provide stats on each individual page on your website as part of the advertising package you provide. Alternatively you can use one free embedded chart on your “advertise here” page that nearly every blogger has.

Aswell as this Google have also announced that the asynchronous tracking code will become the standard/default tracking code Google Analytics provides in the near future.