Google Adwords to MS Adcenter
Ok this is driving me crazy, all I want to do is have the account running in both Adwords and Adcenter. I have spoke to Will at distilled.co.uk about his adwords to adcenter converter which is pretty damn close to what I want.. but here is my top 3 problems and I guess so many people have the same issue ..#
1) lazy PPC management companies
2) lazy PPC management companies
3) lazy PPC management companies
seriously, I have just taken over an account that’s spending 360,000usd on PPC, I added the account to myclient center but when i asked for the adcenter login details the client said they didn’t have any budget for adcenter because adwords used it all ..
So I asked what was the conversion like between Google and Adcenter.. the client just didn’t know, they had never tested it because google could supply them with all the traffic their budget could buy, the agency was happy to setup one account and that was it, in fairness the agency setup a monster account 5 Campaigns with 90 active adgroups with 30-40 keyword sets all using {keyword:fallback}, and this is my issue. where Will’s program handled most of the stuff I did ask him to modify it which he did for me. but we still have these issues
1. it can’t yet cope with embedded DKI e.g. ‘buy {keyword: default}’ – this gets replaced in its entirety by {param2} or {param3} (see below)
2. G has various options for capitalising the keyword part – there are only the param2 and param3 places to store dynamic data in the AdCenter upload so I have used those for what I think are the most common ones: Keyword and KeyWord – if you have KeyWord in the G account, it translates it to KeyWord (stored in param2). All other capitalisations get Keyword (stored in param3).
3. M lets you specify default fallback text at the keyword level. G’s is at the ad level. I therefore use a truncation of the keyword phrase to 25 characters. This could be utter rubbish, so I also have an option to input it at the ad group level which gets applied to all kw in the M upload
ok LAZY PPC MANAGEMENT COMPANIES..
1) Because google can send you all the traffic your client needs does not mean that that’s all you should do
2) Setup for the client XLS sheets with out the special Codes unique to any given ads system
3) Test the budget across many ad delivery systems, MSN, Yahoo, Google, Miva etc etc and test the ROI you might just be surprised
4) start working for your clients not for how much money you can make has quick has possible.
DaveN .. rant over
Allan Stewart 2065 days ago
http://www.fireflyseo.comHi Dave,
Yep, know what you mean, we only spend about 100k per year but you do often get issues with management companies not working much. Best thing I have found is either:
1) Use something like Atlas
2) Phone them up all the time and crack the whip
Cheers,
Allan
P.s. How F***Ing expensive is SMX London!!!! Shesh!
Will Critchlow 2065 days ago
http://www.distilled.co.uk/blog/Thanks for the shout out Dave. Nice rant
You’re right of course, about setting it all up sensibly from the start, and my spreadsheet is an attempt to help in exactly the situation you mention – when it is already running in G and you want to get it up and running on M.
Sorry about the limitations that remain – #2 and #3 are pretty much limitations caused by the differences between the platforms, but #1 is something I hope to get sorted eventually .
Speak soon.
Peter Young 2065 days ago
http://www.e-gain.co.ukAgree to a certain extent Dave, however i would sometimes say the difficulty can be in advising clients of the benefits of using Yahoo/MSN.
Whilst in many cases, it doesnt deliver the volume that Google does, it has often provided a far better cost per conversion, however the limited scope of client knowledge of limited budget often doesn’t allow expansion into other areas.
Whilst I agree this isnt the case in many scenarios, I would suggest it is worth noting.
BTW – like to add part 4 – speed – often found MSN far harder and longer to configure than Google in particular. Things have improved since they ‘upgraded’ but things are still limited
Farmer 2065 days ago
Bastards!
Dunno but a lot of the times the best ROI comes from anything BUT google, for me anyways.
Chris 2064 days ago
http://www.val-u-computers.co.ukI have been toying with the idea of trying other ad platforms for a while now. The thought going through my mind is that although there are less people on MSN and Yahoo, the people that are using it are probably less web savvy and therefore more likely to click and hopefully buy. The thing that puts me off is obviously the extra management that comes with using more than one network. It would be nice to know if there is any software available that can do a good job.
runescape 2062 days ago
http://www.igxy.com/game/runescapewhich ad can give me more profit? anyone try the microsoft ad?
jaybong 2060 days ago
adCenter has a program where a rep will sync your Adwords campaigns into their system if you spent 2k+. I am going through the process now, but not sure how it will work out.
The number one reason PPC guys don’t use adCenter is because its too hard to carry your campaigns over from AdWords. Seems like a pretty easy fix for a multi-billion dollar company.
Marios Alexandrou 2053 days ago
http://www.allthingssem.com/I’m guessing you did some research before coming across the AdWords to AdCenter conversion spreadsheet. Have you tried third-party tools that central PPC campaign management so that you can manage MSN, Google, and Yahoo from a single tool? I ask because I’m looking for such a solution now, but my search is personal in nature so I’m not willing/able to pay for the big name tools. I don’t need fancy bid management, just centralized ad/keyword management. Any recommendations?