Google Adwords {keyword:Default_text}
{keyword:Default_text} is the standard format when using dynamic keyword insertion
But there are quite a few less Document versions:
Example keyword set : search engine optimisation
keyword = search engine optimisation
Keyword = Search engine optimisation
KeyWord = Search Engine Optimisation
KEYword = SEARCH engine optimisation
KEYWord = SEARCH Engine Optimisation
KEYWORD = SEARCH ENGINE OPTIMISATION
HOPE this it helps. if not read this dynamic keyword insertion the ultimate guide
DaveN





Daehee 2161 days ago
http://itmilk.comDidn’t know there were so many variations. Thanks for the info and the link.
DaveO 2161 days ago
http://www.ukbest10.co.ukStrange how they would allow
KEYWORD = SEARCH ENGINE OPTIMISATION
Since they don’t like CAPITALISATION in ads!
Jeremy Luebke 2161 days ago
Very nice, I was only aware of keyword, KeyWord, & KEYWORD.
Thanks
Dave Davis 2161 days ago
http://www.redflymarketing.com/blog/Looks like you got all that glory over at search engine land Dave.
I need to network more. (Or bake Barry a pie).
DaveN 2161 days ago
Hey Dave, I did link to you thou
DaveN
Dave Davis 2160 days ago
http://www.redflymarketing.com/blog/I know Dave and that’s what matters
Appreciate it.
Andrew Buonocore 2160 days ago
http://andrewbuonocore.comExcellent post, I didn’t know there were that many options.
Thanks, Dave.