Geo Targetting in Google

by David Naylor
Bronco - Digital Marketing Agency

For me the rule of thumb for domination has always been, if you want localised search market impact you need something like this.

Google.co.uk

Best .UK and a clean UK IP and written in the Queens english

Second .UK and written in the Queens english

Third .COM and a clean UK IP and written in the Queens english

acid test .. do a search in Google.co.uk for the keyword website and then in Google.com.

I get from a UK IP address ..

in the co.uk

www.bbc.co.uk 212.58.251.201 Great Britain
www.banksy.co.uk 193.33.156.7 unknown
en.wikipedia.org/wiki/Website who the fuck cares
www.royal.gov.uk/ 194.203.40.17 Great Britain
www.number10.gov.uk 194.201.189.210 Great Britain
www.odeon.co.uk 194.77.82.23 Germany
www.hotchip.co.uk 216.32.67.26 United States
www.amywinehouse.co.uk 83.245.79.70 Great Britain
www.mi6.gov.uk 88.221.178.43 United States
www.tfl.gov.uk 194.61.189.14 Great Britain

in the .com

en.wikipedia.org 91.198.174.2 unknown
www.microsoft.com 207.46.193.254 UNITED STATES
www.starbucks.com 12.129.19.128 UNITED STATES
www.jkrowling.com 217.243.192.80 GERMANY
www.hillaryclinton.com 72.32.103.48 UNITED STATES
www.whitehouse.gov 217.243.192.90 GERMANY
www.adobe.com 192.150.20.61 UNITED STATES
www.subway.com 66.165.171.186 UNITED STATE

DaveN

Bronco - Digital Marketing Agency
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