Geo Targetting in Google
- 1st Feb 2008
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- General
For me the rule of thumb for domination has always been, if you want localised search market impact you need something like this.
Google.co.uk
Best .UK and a clean UK IP and written in the Queens english
Second .UK and written in the Queens english
Third .COM and a clean UK IP and written in the Queens english
acid test .. do a search in Google.co.uk for the keyword website and then in Google.com.
I get from a UK IP address ..
in the co.uk
www.bbc.co.uk 212.58.251.201 Great Britain
www.banksy.co.uk 193.33.156.7 unknown
en.wikipedia.org/wiki/Website who the fuck cares
www.royal.gov.uk/ 194.203.40.17 Great Britain
www.number10.gov.uk 194.201.189.210 Great Britain
www.odeon.co.uk 194.77.82.23 Germany
www.hotchip.co.uk 216.32.67.26 United States
www.amywinehouse.co.uk 83.245.79.70 Great Britain
www.mi6.gov.uk 88.221.178.43 United States
www.tfl.gov.uk 194.61.189.14 Great Britain
in the .com
en.wikipedia.org 91.198.174.2 unknown
www.microsoft.com 207.46.193.254 UNITED STATES
www.starbucks.com 12.129.19.128 UNITED STATES
www.jkrowling.com 217.243.192.80 GERMANY
www.hillaryclinton.com 72.32.103.48 UNITED STATES
www.whitehouse.gov 217.243.192.90 GERMANY
www.adobe.com 192.150.20.61 UNITED STATES
www.subway.com 66.165.171.186 UNITED STATE
DaveN
10 Comments | Leave a comment »
The thing with geotargetting, is the majority of sites are after geotargetted keywords as well. Would be interesting to see some of the varying results for “uk seo” or similar across the two indices.
Andy agreed .. but “uk seo” thats a bad term because you are using UK in the query string, which seems to have another twist in the geo tail..
DaveN
Have you found the Geo-targeting tool in Google Webmaster Tools useful? I haven’t tried it myself.
I have a .co.uk site ranking top 10 for Google.co.uk search, but #22 for Google.com, although it is a global reach site. Therefore, I think one of the strongest factors is having a country-specific TLD (.co.uk).
Dave, when you say “clean UK IP” do you mean nothing potentially edgy on it, or a dedicated IP for that domain?
just look at what’s in the ip’s around your ip, class C etc
Hum, interesting. I have never had any trouble ranking with a .com on a goog unique UK IP address but your evidence suggests that there is some weighting to the contrary. THis is however an abstract search, have you got any other example?
Cheers
Al
Dave you do know that we are Banksy?
Dave
they started in 2006 in the US and not many people caught on, it was only a matter of time before the rest followed
Have you looked at WHOIS data as a factor also?
So what about a .com with UK IP and UK audience that moves to a US IP? Doesn’t Google’s “Set geographic target” counter the fact that a site is being served from the US?