Yes, I am still in the Bronco building. This last week or so I have been looking at a range of Ecommerce sites for SEO. A vast majority are pre-built templates which claim to have great SEO implementation hmmmm FOOTPRINT. Most of these wondrous shopping carts also have default product descriptions, great — so loads of dupe content floating around on the web too.
Dave pointed out loads of seo tips for the Ecommerce sites, but a great deal of these involve changing the very structure of the website and almost implementing SEO from scratch to train an gain some consistency throughout the web pages. In doing so there is of course always a risk of affecting the ranking of some products that have already gained some traction within search whilst as an SEO you need to focus on the client’s primary keywords.
I’d be interested to know what Ecommerce software anyone has found that’s near the mark? All of the Ecomm systems we use tend to be built in house with full SEO implemented and tweakable, so we tend to see things through rose tinted specs..