EBay not so subtly going back to its auction roots
In a “bid”, excuse the pun to be more friendly to buyer’s eBay will make dramatic changes to its site.
The pressure has finally mounted from investors to give growth a kick to the auction business.
Apparently, the expectation levels of eBay are getting higher; well this is what the analysts are saying.
The acquisition of Skype and other services non-auction related has seen a slow down in auction activity, meaning sellers are finding other sites which do not have such an extensive product range to tout there wares.
New home page design is planned with a simpler interface not to confuse its users.
New ways to deliver search results will be seen in coming months by more focus applied on seller’s feedback from other buyers and what
EBay considers more appealing, rather than item expiry listings.
Accelerated auction growth is anticipated when the major markets of the US and Germany implement the changes.
EBay needs to keep the on the right side of its sellers too, so reduction in carriage charges and other services are expected.