Does The Latest Confirmed Panda Update Mean Google Penguin Has Already Hit?

by Alex Graves
Bronco - Digital Marketing Agency
See Dave Speak SMX London

With the news that Google have now confirmed that Google Panda has been rolled out within their search engine results for the 24th time, we began to question whether there was any correlation between the frequency of the updates that we have experienced since they broke into the industry back in February 2011.

Taking a look at the list of Google algorithm update dates that SEOMoz have documented on their site here, we were able to see that there had previously been a tie between the stage at which specific updates were rolled into action by the search engine giants, however the latest announcement means that Google have now broken that trend.

Looking at the previous dates of Google Panda and Penguin updates as per the list on SEOMoz, it seemed to show that Google Penguin rolled into motion and then that was subsequently followed by three Panda updates, however it seems that this time around we are now experiencing a fourth release of the Panda algorithm update without a sign of a Google Penguin release.

As we pointed out in our last blogpost, website owners were vocal within the webmaster community surrounding alterations to the search engine rankings that they were experiencing on the 17th January 2013, begging the question, was this was a Google Penguin update?

SERoundtable contacted Google about this fluctuation within the search engine rankings and it they were told:

It’s not Panda. We asked around a little bit and didn’t uncover any other likely suspects, but remember that Google launches over 500 algorithmic changes per year, so there are always small changes rolling out.

We are currently trying to look more into sites that were affected by the changes that sparked discussion on the Webmaster Forums, however evidence seems to remain inconclusive at this moment in time.

As Google failed to announce that the movement seen by others was indeed Google Penguin taking effect, we are sceptical towards the changes being able to be credited to Penguin, however with a pattern of releases being seen over two cycles and a point blank refusal that it was Google Panda (which has been confirmed by news that this had now been rolled out), we are left guessing for the moment.

The question is, was this really Google Penguin taking hold of the SERPs or yet another of the 500 algorithm changes that we keep getting told about?

Bronco - Digital Marketing Agency
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