Digg to be Sold!

26.07.07

Reading between the lines here, but Kevin Rose said

Hey everyone I wanted to give you a heads-up before the official announcement is made later today. We’ve signed on Microsoft as our new partner to sell and serve the ads on Digg. It’s a deal similar to the one Facebook signed with Microsoft last year.”

It’s a deal similar to the one Facebook signed with Microsoft last year hmmm, but aren’t Microsoft buying Facebook once the Court Case goes away..

So once the user data from Digg has been looked at Does Microsoft get first bite at it .. Cool a WIN WIN in my eyes

So what could happen with Digg, if Microsoft buy Facebook and Digg they actually fit well into Microsoft’s portfolio, since they don’t have a successful social network.

so with a little integration between Digg and live Passport Microsoft’s Adcenter could be the first port of call for on-line advertising spend, and we all now that Steve Balmer needs that win so much

DaveN

9 Comments

  • 1

    Dirty link baiting title. Should be entitled “Digg sold some adverts”. Hehe :oP

    Mark
    http://www.digeratimarketing.co.uk

    26th July 2007 @ 14:45

  • 2

    Dave, assuming Microsoft does buy Digg, and I do think that’s very possibly part of this, how do you think the Digg community would react? They clearly aren’t Microsoft supporters. Isn’t it possible that Microsoft could end up buying the site only to find most of the community moving somewhere else? How valuable would Digg be at the point?

    Steven Bradley
    http://www.thevanblog.com

    26th July 2007 @ 18:00

  • 3

    what % thou, that’s the thing if they clear out The bury brigade and the 15year old kids that don’t know what blogs are then maybe digg will become a great place at the moment it’s a get source of traffic but to be honest stuff like this makes me sick .. http://digg.com/microsoft/Daddy_What_s_Internet_Explorer
    and on many levels.. read the comments in that Digg and then come back and we will talk Digg and how it has to changed.

    DaveN

    DaveN

    26th July 2007 @ 18:21

  • 4

    Kevin always talks about how he won’t sell, I can understand teaming with the devil for a couple of advertisements, but never sell.

    Whose gonna be the first to Digg this one?

    New Orleans Web Design
    http://www.goatsmilktavern.com

    27th July 2007 @ 10:04

  • 5

    Dude get real, do you think Kevin Rose just wants to sit in a office being know has the guy that built and runs Digg, with the Money he gets Via Microsoft and the fact that can leave Digg and go build something else has to be the Biggest pull ever, his baby has grown into a spotty teenager it’s time it left home and got a real job.

    DaveN

    DaveN

    27th July 2007 @ 10:46

  • 6

    Would be good if they did it… They could throw away their “reporter” trash immediatly :P

    Joost de Valk
    http://www.joostdevalk.nl/

    27th July 2007 @ 20:51

  • 7

    [...] Naylor speculated late last week that Digg will be bought by Microsoft. This is based on a statement by Kevin Rose that Digg had “signed on Microsoft as our new [...]

    Microsoft to acquire Social Media Sites? - internalmi6.com - technology news xbox 360 ps3 software hardware unix windows

    30th July 2007 @ 14:49

  • 8

    It’s sad so many people have a price at which they can be bought. The world would be a much more free place if this was not the case.

    I don’t think Microsoft buying Digg would drive away 15 year olds. It will drive away the people who are old enough to care. Like perhaps people who used to work for Microsoft but lost their jobs when they were sent to India.

    You move to another company, they get bought out by some big company that’s trying to do the same thing. All so some executive can make 500 times what you were making.

    Fred

    11th November 2007 @ 17:51

  • 9

    [...] in social media, but don’t forget that they have a notable stake in Facebook, and have been rumored to be interested in buying Digg, the world’s leading social news site. Should this merger come to pass, Google will have to [...]

    How the Microsoft / Yahoo Merger Could Affect Google Socially

    1st February 2008 @ 16:48

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