How to Use Internal Links to Boost Your Search Engine Rankings

Internal links are one of the most important ways to improve your rankings and help search engines and users navigate your website. By strategic placement of internal links, you can not only improve the rankings of your website but also increase the number of time users spend on your site. In this post, we’ll show you how to use internal links to ensure your making the most of your link authority.

What are Internal Links?

Internal links are hyperlinks that point to other pages on the same website. They contrast with external links, which are hyperlinks that point to pages on other websites.

How Do Internal Links Help SEO?

Internal links help you highlight to search engines and users alike which pages on your website are most important. The more links you have to a single page (such as run of site via the navigation), the higher you are likely to rank for the phrases that page is optimised for.

In addition, internal linking helps users navigate your website by providing them with a path from one page to another. If done correctly, this can keep users engaged with your content for longer periods, which is a positive signal to search engines that can also lead to higher rankings.

How To Optimise Your Internal Links

Now that we’ve gone over why internal linking is important for SEO, let’s look at how you can optimise your internal links for maximum benefit. Here are a few tips:

Suggestions on How to Widen Internal Links Across a Website

Conclusion

If you’re looking for a way to boost your rankings after your pages and content are optimised, look no further than your own internal linking. It’s a great way to improve both your website’s crawlability and engagement with users, whilst ensuring PageRank flows to all of your most important pages.

If you want to find out more about internal linking or would like help with your website, get in touch with us today!


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