destination management
- 23rd Jan 2007
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- Google
Rant
Destination management is a newish buzzword in the UK at the moment and we have seen quite a few destination management companies setting up. ( 2 i have built websites for)
Ok I know why is DaveN going on about Destination Management .. One a client ask my to look at a PPC for the term.. I have to say Google you suck !..
Sponsored Links
Britain’s Best Breaks
UK short break destination guide
Places to stay, eat, visit, etc
www.britainsbestbreaks.tv
Creative Destinations
Destination Management & Events
Corporate Teambuilding
www.creative-destinations.com
Destination Management
Everything You Need to Know About
Destination Management
www-AdministrationInfo.com < - WTF
Destination Management
Free info on Destination Management
Get what you want here!
management.business-abc.net < - WTF
and the second reason I need a Destination Management Company will be made clear later .. :)
DaveN
8 Comments | Leave a comment »
The Quality Score at work!
Hmm, not nice in your PPC results…
I’ve had a few dealings with World.Net, an Australian (although now Malaysian-based I think!) DMS company. Have you come across them? There were one or two others I saw as well, but I think they’ve changed since - I imagine as with everything, things have moved on.
The biggest problem we found with destination marketing is the competition - Active Hotels and the like, affiliates and individual companies local to the area you’re trying to market = high cost.
I’ll bite. What *is* destination management?
@ Matt
Well, a destination management company is basically a tourism marketing agency. They’ll be responsible for marketing a city/area to the wider world, locally, nationally and internationally.
So, they will produce things like guidebooks, themed marketing campaigns (see http://www.visitprideandprejudice.com for an idea), accommodation guides etc. Part (indeed, most) of this activity is now carried out using a destination management system (DMS). This powers the external website(s), including the booking engine and transactions, the production of marketing materials (e.g. the accommodation guide might be put together using information held in the DMS) and is also used internally, e.g. for telephone enquiries, tourist information centres etc.
They often cover conference organisation activities too, as they’re closely related. A glorified CMS/e-commerce system really.
Hope that helps (it’s almost certainly helped Dave rank for “destination management” anyway! ;)
Not a bad idea, you can charge local governments a lot of money by co-ordinating it all and I am sure there would be an endless list of clients if you established yourself.
Ha, yeah Ive scene things google has done that leaves my mouth open for days. Whats google going to do when Matt leaves, thats their only hope!!
P.S. I would give more respect to G if they unbanned my adwords account. Spoke with some guy at G a couple days ago said they banned my account for affiliate reasons. hmm wierd!
Hey Dave
Number 10 in google for “Destination management”. Time to brake out the redirect ;)
We never really understood what Destination management is …
Tourism strategy and destination development / management planning; New tourism structures; NTO/DMO business planning; Destination marketing / market planning; CRM and e-marketing; Visitor services strategy; Research design; Research management and delivery; Community consultation and involvement; Questionnaire design and analysis; Rural and urban regeneration; Branding; Workshop Facilitation.
I have been told to look out for the ‘Guide to Destination Management’ publication
written by David MacIntyre from The Market Specialists.
David has an in-depth understanding of the nuances associated with destination management, including the need to encapsulate marketing within the DMO remit if widespread private sector engagement is to be achieved; the need for a top-down-bottom-up balance if effective leadership is to be achieved; and (sometimes) the need to set up sub-regional action groups based on areas of common interest if the trade is to identify with the work of the DMO.