Derren Brown’s Lottery Explanation – The Real Solution
So I’m sure those of you that watched Derren Brown’s prediction of the lottery numbers on Wednesday tuned in on Friday night to be disappointed. For those of you who didn’t watch either – on Wednesday Derren Brown predicted the lottery numbers (well he didn’t, he showed you the same numbers after they came out, which isn’t predicting, it is just regurgitating). Then on Friday he came out with his solution as to how he did it, essentially it was one of two things:
- The power of the group mind or hive mind (b*****ks)
- He bribed someone to do the balls
But to be honest, both seem a little far fetched, and after careful studying by the Bronco team we noticed that one of the ping pong balls was moving on its own and one of our guys theorised that actually it was just a clever camera trick with CGI graphics. Sounds a bit technical right? Well not so, an animator in Brighton posted this possible solution, which is the one we think is the real solution:
Apparently Derren Brown also hinted at this, through his third advert where he is juggling balls with one hand (one pre-recorded, one side him speaking – spliced together) and then his advert after the prediction where he holds up the snow flake, implying there was part of the screen frozen. For a more indepth explanation you can read here.
Now I’m not sure how much traffic Derren Brown’s site got, but we ranked quite highly for a number of his search terms in our last post and it got a lot of traffic, so I’m sure he got a lot more.
What I’ve also noticed is that Derren Brown is getting a lot better at what he does, and his recent switch to online viral marketing has been a winner, just check out searches for his name since 2004:
As you can see that is a real spike in September 2009, especially compared to the past events he has done.
We’ll be following the rest of Derren Brown’s events from an Internet marketing angle, so stay tuned!