She gets pulled over by the Police.

The officer says, “Ma’am, did you know you were speeding?”

The woman turns to her husband and asks, “What did he say?”

The old man yells, “HE SAYS YOU WERE SPEEDING.”

The policeman says, “May I see your license?”

The woman turns to her husband and asks, “What did he say?”

The old man yells, “HE WANTS TO SEE YOUR LICENSE.”

The woman gives him her license.

The policeman says, “I see you are from “Yorkshire”. I spent some time there once, had the worst sex with a woman I have ever had.”

The woman turns to her husband and asks, “What did he say?”

“HE THINKS HE KNOWS YOU,” the old man yells.

The whole point is that O2 Ireland’s site created duplicate copies of hundreds of thousands of sites, each with URLs that appeared to be part of O2’s domain, and then also allowed that content to be indexed by Google. Additionally, those copied pages had their internal navigation altered to point to O2’s domain, not to the original site.

Whilst they might have at least temporarily fixed the issue of Google indexing the copied content, they have not fixed the problem of these accesses messing with the site stats and analytics of the sites that have been copied – and since there are no robot.txt exclusions or firewall rules, the content could so easily still be indexed by other searchengines and the problem be repeated all over again.

A similar problem also exists with O2 UK, where accesses to the copies skew the site stats of the sites that have been copied or proxied. So far, the copies have not been indexed by searchengines and I hope it stays that way.

to “seal the deal” heres a rather cracking good yarn.

“Old SEOs never die, they just lose their rankings”