Colgate

what can I say, over at sew forums reports that colgate seem to have lost the plot !!

YEP they are hiding text on page .. so so silly … Hey MaxD I didn’t out it just reporting on it :)

DaveN

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3 Comments | Leave a comment »

  1. 1. TallTroll | April 11th 2006 @ 4:09 pm

    Ooooh, that’s shoddy! Leaving aside for the moment the 301 => 302 => page redirection, the broken, autogenned meta description data, man,

    s? Puh-leeze. Nice use of
    though, very creative

  2. 2. TallTroll | April 11th 2006 @ 4:14 pm

    Oh, fucksticks *sigh*, using entities this time…

    Ooooh, that’s shoddy! Leaving aside for the moment the 301 => 302 => page redirection from the root domain, the broken, autogenned meta description data, man, <noscript>in the <head>? Containing <h1>s? Puh-leeze, so 2000. Nice use of <map> though, very creative

  3. 3. Ken Walker | April 14th 2006 @ 2:12 am

    What do they have to lose? As the BMW case showed, big corporations operate on under different set of rules then the rest of us. If Colgate were to be banned, there would be a bunch of press, they would get tons of additional links then Google would add them back in as soon as they cleaned up the mess, just like Matt did for BMW.

    As for why theY haven’t been banned yet, it’s possible that the noscript technique is so old that the SE’s just ignore it at this point. In that case, no issues with getting banned and still getting tons of links from blogs discussing their site.

    If your a big enough corporation, I can’t see how it is anything but a win/win. Google should have you in their index if they want to be relevant, a point Dave and Mikkel both discussed, and a week or so of banning is well worth the PR and backlinks.

    As far as search engines go, it’s good the be the king (or a corporation).

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