Changing face of search
It’s not very often that I really think about the search industry from the eyes of a search engine, more often I look at the search results and how to game them for profit..
But last night has I watched the MSN PR machine roll in to action, 5 adverts last night alone on SKY, It got me thinking more from the search engines point of view and than SEO’s point of view , thoughts like will Google do an AltaVista and who will win the search race…. MSN or Yahoo ?
The more I thought about it the more it became a 2 horse race between Yahoo and MSN, I know that it is a little outrageous discounting Google, but I feel that they are losing sight of what made them a great search engine…. search !! as Google tries to cut into Yahoo and MSN’s Portal industry, Yahoo and MSN have made great inroads into Google’s search industry.
OK I’m slightly Bias towards Yahoo, but only because they have great people like Tim Mayer and Andy Williams, which are always open to discussion. Google has Matt Cutts and I have spent many an hour having a laugh and a joke with him at SES and WMW conferences, but when it’s comes down to search engine discussions, Yahoo are much more open…. BTW I’m still waiting for Matt to reply to my email
Anyway back on track.. I was talking to a search rep about Google banning certain sites for no reason other than the fact that a large number of spammers where using that sTLD, well 1.2 million small business got washed down the plug hole with that tweak ! On the other side of the coin I discussed with Yahoo about banning sites, when they ban a site they should still list the homepage if someone typed in the url. Even if Yahoo thought that the site in question as complete waste of bandwidth, if a searcher wanted to find that site they should still be able to find it !! That’s a search engines job at heart to supply the public with relevant search results..
Do a search for – Supreme Fireworks UK on any of the big 3 and ask yourself why Google placed a penalty on their site.