Buying Text Link Ads
- 4th Dec 2007
- Leave a Comment
- Internet Marketing
First off, let me say that I do feel the frustration of search engineers when it comes to paid links and in the same breath I feel myself shaking my head in disbelief.
How many of my readers would run PCC on a domain what had expired or site that was dead?
Yet, how many people link to a site in a blog post because it was funny at the TIME. YES at the TIME…?
Take Dave from http://www.rentvine.com/ he did that video thing that Matt said was ok… what if you went to that video page you linked to a few months ago and he had 301′d it to his Homes for rent in California should the search engines fuck me over or Dave ??
What if Like Matt Cutts that likes Tireflys. http://www.mattcutts.com/blog/tireflys/ ??? If that was a paid link I bet it would have moved to the new site ;)
Personally, I see both side of the story and Matt post about Brain Tumours was very touching, but if you dig around some of the other touching industries that have affiliates you will find Adwords running, or even this guy www.cancertruth. net that is running adwords for brain tumours that tells me there is not one, but many cures for cancer.
But they are all being systematically suppressed by the ACS, the NCI, and the major oncology centres. They have too much of an interest in the status quo.
From Matts Blog:
“If you put your user hat back on, I hope you’ll agree that you wouldn’t want a serious medical search for brain tumour treatments to be affected by inaccurate or uninformed posts. In fact, if you stumbled across these entries on the web, you might not know whether someone got paid for writing these posts. In the same way that a regular surfer would want disclosure to know if a post were paid, the entire major search engines also want to make sure that paid posts are adequately disclosed to search engines as well. Google’s documentation for webmasters gives examples of how to do that. I believe the vast majority of our users don’t want our organic search results for something as serious as brain tumours to be affected by links in paid posts.”
As I said, I feel the SE’s Pain when it comes to buying links, but we buy links to get on the first serp in Google just the same has buying adwords..In our eyes
Dave
14 Comments | Leave a comment »
Since when did a SE become the authority on the accuracy of information? When search engines start screening their SERPs for this they’ll lose faith with the people that put them where they are today.
For every big player SE, there are thousands of small fry waiting in the wings to step up and become the next big thing.
DaveN do some social viral media consultancy, pays better than than running an adword compaign or buying links for your clients.
Just watch what the paparazzi do, and follow theiir cues!
IMAO, their are tones of Websites out there that give a clean link, without the rel=”nofollow” Even if the links are nofollow, therr are tones of Websites, that are so popular, getting a link on them in a grass roots matter will bring tomes of clients to your customer’s Website.
Not only it is clean with the SEPRs but it is fun, lots of fun!
Hey, come follow me, and check me out, am I spamming, am I baitting, am I Trolling…when, what, and how, see if you can figure out who and what I am promting…I hope you do not get motion sickness…:)
Oh man, Ijust read Matt’s post, and he is talking garbage…he is talking about Spam on blogs. Comeone who is stupid enough to believe some BS, links placed in Blog posts or/and comments have to be relative, or they devalue the reputation of a blogger…you do not recommend something that you belive is bad, that is a loser attitude!
Matt Stop Baitting us, we do not care your follow or nofollow…we do not care about the clicking Zombies that come from the SERPs, we care about knowledgable consumers, who knows what they want! What do you call James Bond 007 driving Austin Martin, link Bait, paid links…:)
Matt about time you get off your Soap box and go smell the coffee, unless you have something positive to say, Dude have a Coke…..come see me in Japan I will be your guide through Asia, we can climb mount Everest together!
Okay…so they are trying to be as reliable as a medical dictionary?
This has gone beyond stupidity and I do understand the focus of an SE to return the most relevant result for queries but to try and determine if they are factual results goes way beyond links someone may buy or an article they paid to have written.
Maybe they should have a big ass warning pop up for these serious ass brain tumors someone might be searching for warning them that 99.9% of what you read online is bull shit but us at google are determined to give you the .1% we believe isn’t!
Besides doesn’t everyone know for something that serious you don’t google it?
I think most people agree that, when searching, they want the most factual information first. If the users don’t get the information from the top results, they are free to go further down the results list to find opinions, gossip and even pure fantasy. It seems like the search engines do this valuing .org /.gov and older trusted sites the most highly. These sites have very little problem with immoral linking. The big problem area is blogs. Blogs that go outside of their core area are opinion and not fact and should be treated as such.
Should Matt’s link to tireflys put them at the top of the results? NO. Paid or not paid is not the issue. Matt is not a bike pro. He is definitely an authority in SEO/spam but it does not make him an authority in other areas. His endorsement of this product is pure opinion and should have no juice (paid or not). If you want to get to the root of the problem, the search engine should value any blog link outside of their authoritative area as an opinion.
I buy links across several of my projects/products. With the correct text and link spots in place this traffic is quality and targeted, as much as search engines. Buying hundreds of good links took less time, money, and effort than building a solid non-link buying seo network. Now over a year later the majority of my traffic sources come from paid spots. Google has clearly noticed this on a few sites and I was hit. While my Google traffic has dropped by 70%, my paid link traffic is up 500% and still growing, income is growing, traffic is growing. Traffic is traffic so it sucks to have lost Google’s, but at the end of the day ignoring Google paid off. And it wasn’t much effort to build a clone, buy a few solid links and quickly snag some of my lost listings back. Google is in lala land just waiting for the bubble to burst.
Also, we’re buying links for relevance. We are all marketers, we know that a million people coming to a site that ranks for “free lcd televisions” will not convert well if there are no free televisions by the time they get there. We aren’t idiots, but Google IS just a machine. John Chow pointed out in his Making Money ebook that Google follows people, not the other way around. They also put such stringent laws against advertising pornography and lewd material, yet on my blog I state in my advertising section “No pornography” and of course a porn ad from Adwords landed right below it. Good job Adwords team. It sounds really good when I tell people they cannot advertise porn on my site, right next to the porn advertisement on my site. Check out what Giovanna found over at SEOBook: http://www.seobook.com/inappropirate-and-somewhat-offensive-adsense-ad-gmail
So where is this link based alog leading us? The only way to solve the problem for ever is knock it on head, the smart guys will be working on the next big thing in search and I can’t wait for it to arrive. If you think getting links is fun then you need to go and get wet, it sucks.
And this search tells me they are not serious about stopping link buying.
http://www.google.com/search?q=buying+links&rls=com.microsoft:en-us:IE-SearchBox&ie=UTF-8&oe=UTF-8&sourceid=ie7&rlz=1I7GGLJ
“Besides doesn’t everyone know for something that serious you don’t google it?”
Lol, nice one. I thought the same thing.
Dave,
Interesting post. Don’t worry I won’t screw you over and redirect the link if the video.
I don’t use 301’s like Greg Boser. At the PubCon conference Matt told everyone that they actually named a 301 filter after Greg - I thought that was funny.
Dave,
I am sorry you were not there at PubCon this year, I would like to meet you some day - perhaps buy you a beer or two. :)
Next show for me is SMX Advanced.
about paid links it is not so hard for google to find the just have to type in goog “link Bid” and you will be stunned how big is the paid links industry
http://www.google.com/search?hl=en&q=link+bid&btnG=Search
Woah …. as long as we can search “Buy Links” on Google and finds the search result, I don’t think it’s necessary to talk further about Google banning paid links on any website.