Finding the right tools to be able to keep track of the backlinks that are held within your website’s profile can be a hard thing to do, I mean there are just so many out there that promise you the world and once you commit you feel like you really shouldn’t have bothered.

Well I’m glad to tell you that Ahrefs.com have once again revealed that they have updated their service, firstly increasing the number of webpages that they crawl through their indexing spiders but also, today, they announced a further element to their backlink research tool, a percentage indicator based on the density of the anchor texts used within the profile.

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Let me first start with I’m a massive fan of Marissa, I have seen her speak once and briefly met her once, it’s not the fact that Marissa was employee number 20 in Google, it’s more the fact that she joined Google when it was only a search engine!

Watch this Video ( btw it’s long so don’t do it at work )

I guessing everyone in our industry can remember the similar hype when Carol Bartz was made CEO in 2009 and that didn’t turn out too well for Carol or Yahoo, but personally this feels different, this feel more like a sleeping search giant employing a key person from the Industry leader, I wonder how many other key people she will take with her?

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Ok so my blog has been getting neglected .. I know, and all you guys out there who will have been used to reading our updates and opinions on the big wide world of SEO will be thinking has Dave dropped off the face of the earth. Well I haven’t, I’m still here

To be honest I don’t know where the months are flying to, along with working with our old clients we have been busy welcoming on board new clients, some with big linkage problems to clean up. The old mantra of never buy a load of dodgy links to your home page needs to be chanted by a few agencies, me thinks. We’ve also been doing lots of testing to work on the latest strategies to carry on succeeding in the SERP’s.

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 Welcome to Neil Walker who has written this guest post for the David Naylor site….

The SEO World has had its biggest shake up in years in 2012, for as long as I have been involved with Search (ten years plus) Google always said: “Build great content and we will do the rest”. Of course the reams of SEO’s over the years said make sure you build natural anchor text and only use what was called “white hat” methods of link building, but even the term “white hat” is muddied these days with what is now SEO and in practice the other methods worked so much better and for me until 2012 have never really posed a problem but I will leave the debate of what is white hat/black hat today it has been covered enough, my personal opinion is as SEO’s we manipulate full stop.

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It has been a while since I last wrote about branding, about the tripartite relationship between customer, business and staff, and the need for consistency in an ever changing world.

During the time that has passed I have been considering various potential case studies of a business that I believe to demonstrate the essential elements of creating a great brand.

Here they are again:

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• Brilliant customer focus – but don’t just deliver what they want, stay ahead by thinking of what they don’t even realise they want yet

Search engine giants Google are constantly looking for new ways in which they can alter the way that they rank websites in the mission to prove their users with the best possible search engine results but in the aftermath of the recent ‘Penguin’ and ‘Panda’ double roll out, Google have told the online world that they should be building quality content rather than links in order to rank well within the SERPs.

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Following the recent Google Penguin update that has been rolled out across their search engine just a couple of weeks ago, there has been a huge amount of concern within the SEO industry as evidence of ‘negative SEO’ seems to have come to light with people looking to investigate their search engine manipulation theories on sites that carry no risk to themselves, meaning that YOUR site could be at risk.

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In a few weeks I’ll be heading to London with Becky to speak at the SMX Advanced Conference being held at Chelsea Football Club. Its been a while since I’ve done a SMX conference so it will be good to return especially with all the changes that are happening at the moment in Search, so there will be plenty to discuss and present on.

I’m speaking in two sessions during the conference. They are:

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