MajesticSEO have been at the forefront of the SEO tools industry for a vast amount of time in my own personal opinion but it seems that the arrival of competitive tools such as Ahrefs.com and others, Majestic have begun to once again improve their offering.

Their tool is already known to be one of the biggest SEO tools in the industry when it comes to crawling backlinks and being able to analyse what links both your own and your competitor sites have pointing into them but the progression of other similar tools has meant that the team over at Majestic have had to move onward with their development, hence the newly announced birth of their New/Lost links tab feature.

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You may or may not have heard about Google alerting you via email regarding site issues, but we got our first email today – not of any issue, just telling us they would send us an email if they had any issues! Check out the image below:

Personally I think this is definitely a step in the right direction, it’s crazy how many times we take over a client and find unactioned problems with the website in Webmaster Tools. I would have thought it might lead to a temporary improvement in the SEO industry as well, as site owners start getting told by Google that there is something wrong with their site, many will take note.

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Chrome, earlier this year already found its self in hot water regarding its naughty blogging activities. Anyway, this has all since been forgotten about by most people. However on Sunday evening, whilst sipping my cup of tea at home I nearly spat it back out in disbelief when this Advert for Google Chrome came on TV:

I’m pretty sure, they’ve just told everyone sat watching NCIS on Sunday evening that its OK to send your Products to Bloggers, plus millions more people since, so they can link to you and write about your product. However there have been numerous instances in the past of people getting penalised for doing just that. From memory a bean bag company got a kickin for doing just that, a couple years ago.

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Most of us understand the potential for good PR to help our business, but it can seem like scary territory to get into, don’t you think?

Whether online or via more traditional media, PR can certainly help us spread the word about our businesses and why prospects should consider us. Some companies do such a great job of getting their name everywhere. Just look at Branson right now – I know it’s an extreme example, but he has somehow managed to turn losing a huge rail contract into a PR story painting Virgin as the white knight, fighting to save the British transport system!

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So far I’ve concentrated on the real world aspects of branding. I’ve discussed all those touchy feely bits and sumarised them as:

• Brilliant customer focus
• An obsession with staff engagement
• Consistency that doesn’t get in the way of innovation

That’s all very well, but I’m writing on Dave Naylor’s site and as we know Dave’s genius is all about search.

Being found.

Online.

And his business, Bronco, delivers all things web to help you build and optimise your business online.

So does your brand matter online too?

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Well not too long ago I brought you a post that revealed that there had been a new release of Google Webmaster Tools messages that looked to be aimed towards the detection of unnatural link placements into the sites that received them and I thought that I would revisit the topic following further information which has become available.

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You should find a lovely new graph in Google Webmaster Tools today, under health, it’s called “Index Status”, check it out:

As you can see from this website, it’s in a reasonable good condition.

Now for exhibit B:

On this one we can see the website has been performing quite well but there are some teething problems that have started to grow – this is one of my clients so I best nip this in the bud before it gets to be a big issue.

Finally, our worst culprit:

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We have been made aware that Google have once again stepped up their fight against unnatural links by rolling out their latest stream of ‘Unnatural Link’ warning notices through their Webmaster Tools notification system.

Looking at the sites that seem to have reported that they have received one of the latest messages, it looks clear that the impact of ‘scraper’ sites that have cloned content from sites through simply pulling the complete content into a new page within their own site, could well have lead to a sea of sites now having to assess their backlink profiles.

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