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SEO Is Changing, So Are The Tools As MajesticSEO Takes Centre Stage

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It has been a while since I have had the chance to be able to cover this subject and with continuing conversations surrounding whether SEO is dead or not, I felt that this was a great time to be able to highlight that SEO isn’t dying, it is simply taking another step through the evolution ladder and in an effort to keep up with the latest changes, how tools like MajesticSEO are keeping ahead of the game.

Does The Latest Confirmed Panda Update Mean Google Penguin Has Already Hit?

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With the news that Google have now confirmed that Google Panda has been rolled out within their search engine results for the 24th time, we began to question whether there was any correlation between the frequency of the updates that we have experienced since they broke into the industry back in February 2011.

Taking a look at the list of Google algorithm update dates that SEOMoz have documented on their site here, we were able to see that there had previously been a tie between the stage at which specific updates were rolled into action by the search engine giants, however the latest announcement means that Google have now broken that trend.

Google Unleash Panda #24 Update

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Although discussions surrounding Google updates happened earlier within the month, it seems that we have now had it confirmed that Google have once again rolled out their Google Panda algorithm update which was confirmed to have been aimed at targeting the UK.

Webmasters began to discuss the prospect of there being an update in motion on the 17th January 2013 but it seems that Google were not willing to hold responsibility for the changes that many were seeing, telling those that asked about that update that the changes were not related to Google Panda or Penguin however they implement over 500 changes to their algorithm so it could have been a smaller change.

Ahrefs Bids Farewell to Keyword Analysis But Introduces New Features For Backlinks

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Following the apparent clamp down on software and tools that were using scraped data by Google, a number of SEO tools have been forced to withdraw their keywords tracking tools to the dismay of their users but in a move to keep on good terms with the search engine giants, the changes became a must for providers like Raven Tools and Ahrefs.com.

When To Call It A Day

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We have recently been working closely with a client who received an Unnatural Link warning back in April 2012 and with their permission we felt it was useful to share the following information that may help others in a similar situation.

When your website has been running since 2002 you’re more than likely going to have some slightly “Grey” Backlinks whether they are Directory Submissions, Bought Links, Guest Posts or Comment Spam, added to the site by previous SEO companies or signing up for the “Too Good To Be True” link boosting services.

Are You Giving Google The Reconsideration Information They Want?

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Following the countless updates and warning messages that Google have sent out over the past 12 months, there have been a large number of website owners that have found themselves being placed under penalisation for actions that Google believe have violated their guidelines, resulting in the need to begin a large analysis and rework of their website, from anything to do with the way that they are displaying content to how they have acquired links, followed by the need to submit a Google re-inclusion request.

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