Search Engine Land just published some news on Google’s new “Trusted Stores”.
At first glance I thought “Wow cool, looking out for the consumers!” which is something we do need, and it’s certainly a welcome gesture from Google. In fact Trusted Stores is a great idea all around, nearly. There’s only one problem I can see in my little crystal ball, and that’s only if I’ve read and understood it right.
This is the bit I’m talking about:
“To qualify as a Trusted Store etailers must apply and voluntarily provide a range of data to Google. Google believes getting data directly from online retailers is more reliable than doing consumer surveys.