Sergey Brin, Rupert Murdoch, Steve Ballmer and Mark Zuckerberg are stood on the main street of a windswept desert town. The Good, The Bad, The Ugly and The Ginger, squinting at each other through drifting clouds of hot, red sand. A mournful lament plays on a flute and a rattlesnake shakes its song of death from under the boardwalk outside the saloon. At stake not so much a fistful of dollars as the whole goddamn internet. It’s a fight that’s getting dirtier by the day. Zuckerberg spits out his Juicy Fruit and glances from under his stetson at Brin. “My move”, he growls. Or kind of simpers, actually.

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It’s just been announced that Google’s Page Speed Online, the page speed testing tool that makes recommendations to speed up your website, has been given an API. Already there is a WordPress plugin using it, the W3 Total Cache WordPress plugin.

Check out the getting started guide, which should be enough for all you developers out there to get going.

I imagine this would be very useful for SEO agencies, they can plain label the page speed tool to make it look as though it is themselves that are providing it. Also for those companies that do automated analysis of their client sites, this would be a useful addition to their report, providing a few extra things to squeeze that little bit more out of a website.

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The new European Cookie Law comes into effect towards the end of this month, I’ve read it is the 25th May (26th May according to the BBC) and I still don’t know anyone who:

A) Is prepared for the change
B) Knows how they will technically deal with the problem.

ICO guidance is far from explicit, basically the ruling has been made but nobody has got a clue how this would technically be enforced.

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I was quite excited the other day when James pointed out about the new site speed functionality in the new Google Analytics. I was thinking how useful it would be to see load times for browsers & operating systems – even more importantly loading times for mobile phones, often the connection isn’t as fast which is why there is so much emphasis on it by Google at the moment I think.

Setting Up Site Speed

To setup site speed all you need to do is add a bit more code to the Google Analytics tracking code.

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just noticed searching for “Pippa Middleton Arse” in Google images results are showing tags for 2 days ago, 3 days ago etc :

where as Pippa Middleton isn’t :

I thought maybe Bin laden photos etc would have gotten date stamps too, but the only set I can find with the days found tag are “bin laden fake photos” ( nsfw ), I also tried “emma bunton baby” because it was trending but that was a nada also…

Dave

Despite the UK and Australia being about the most geographically distant places on the planet, Google continues to confuse the two from time to time. I’ve no idea if this is commonplace throughout the world. Maybe the SEO community of St. Kitts and Nevis or Nauru is forever up in arms about getting results from the Ascension Islands or Bumfrog Falls, Idaho or something. If someone has the answer, let me know (bonus points if you leave a comment with the username “SEO company St. Kitts and Nevis”).

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I do this slightly tongue in cheek, with the massive outcry from Twitter and comments on the Blog, I decided to write why I let guest blogging happen on David Naylor.

From an SEO point of view when I am approached with the “can I write a guest post” I think, are you sure you understand your actions? Ask yourself why would this blog accept a guest post, it’s easy to see its high profile isn’t it. Take the EU cookie post we did which was an in-house effort and we thought it would be fun, it drove 14,445 and got 644 tweets.

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This guest post was provided by University Alliance and submitted on behalf of University of San Francisco. USF offers online marking courses including social media training, search engine marketing, mobile marketing and more. To learn more about USF’s certificate programs visit www.usanfranonline.com

Understanding Twitter Basics

If you’re an avid Twitter user, or if you’ve had social media training, you know there’s a whole Twitter language to decipher and understand. While you might think your Twitter messages (known as “tweets”) are reaching each and every one of your followers, that’s not always the case. It all depends on how you’re typing your tweets, and if you’ve unlocked the code of the Twitterverse.

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