There seems to be a lot of confusion recently about what is spam and what isn’t spam when it comes to rich snippets and that the confusion appears to be led by Google (go figure).

PPC Rich Snippets

Rich snippets for me are user reviews. Take the hotel industry for example:

You can see I rated this 5 stars, this is based on the fact that I have eaten there many times and had Guests stay there many times as it is my preferred Hotel when having visitors are staying in Ripon.

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This came up at the London Affiliate Conference and I  thought I would share it :

Do a quick search of  Joomla in www.google.co.uk 

or maybe Google.co.nz

The question I asked was what did Joomla do wrong :

US results :

Can you answer the question? Really what did Joomla do?

Dave

By the end of the month I’ll be back with my next branding post, this time looking at the value of the internal brand, but this last few days has had me thinking a lot about confidence.

It’s fair to say that a combination of over confidence and a feeling of invulnerability got the countries that are currently suffering into their current mess.

So can confidence also help haul us from the depths?

I’d like to argue that the way to break the paralysis most feel from the Euro crisis and that gripping many of the major world economies is for a few to stand strong, declare their confidence, and forge forward in their markets.

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When Steve Overton called me back in December 2011 to arrange a call for this month, I must admit I wasn’t looking forward to it. He said he wanted to show me some new features on Searchmetrics – to be honest I thought it would be one or two new things, but on the whole basically the same piece of software. How wrong I was.

The guys at Searchmetrics have been busy, really busy. They definitely listened to our feedback last time and they’ve developed a truly great product, one that is a pleasure to use and also, more importantly, much cheaper at just $99 per month it offers great value. So what’s changed? Well nothing really, they’ve decided to keep the old Searchmetrics suite, but they’ve also created Essentials…

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Not sure why I like the little things that Google does, but we found these today :

and this one :

and this :

I then spent 20 minutes trying to find some more but failed.. If you can find any let me know in the comments below and I will update and credit you !!

With all the Google blaming Unruly Media for the recent “Pay for Post” debacle I thought I would show you what you actually get from Unruly Media

Email telling me that I have a new Video Campaign :

Hi there,

Just letting you know there’s a new video campaign available on the Unruly Network.

This campaign is targeted at: United Kingdom Please remember that you’ll only be paid for views within the target regions!

It’s called ‘name of video ad remove by David Naylor‘ and is live on the system now. You can see the commercial details, preview the video, and grab the embed code here:

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Are you in control of your brand? Most of us like to believe that we are…

In my first post a few weeks back I wanted to whet your appetite a bit, stimulate a few thoughts on what you’re prepared to pay more for and whether you are influenced by brands.

This time around I wanted to explore a theory I’ve had for some time, and one that was the cause of the first falling out I had with a particular CEO some years back.

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Dave’s asked me to review Sistrix, quite a handy SEO tool, so here it goes.

The first thing you notice when you start using Sistrix is that it is translated from German, a few odds and ends are still in German, but this certainly doesn’t detract from the usability of the tool, it is quite obvious what everything means and it isn’t really a problem. If the team at Sistrix do want to make some improvements, changing the title tags to the correct language and double checking all their reports would be a great starting point – as some parts have obviously been missed.

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