With the Google Penguin update (branded as 2.0 or 4 depending on the scoring you are following) hanging over the world of SEO and being set to roll out within the next 8 days, the need to take a step back from the promotion of your website in order to take action on the foundation that you have already built has become vital if you want to reduce the risk of being caught up in the automatic penalisation process.
On Wednesday I will be heading back to Chelsea Football Club to speak at SMX London. As a Leeds United fan I used to go to Chelsea’s ground many years ago for away matches, but lots has changed since those days 
I’m speaking on a panel with the topic, “Is Link Building Still Crucial, Or a Waste Of Time & Money” so with all the Penguin speculation flying around it should be an interesting session. I’m in the session with Marcus Tober from SearchMetrics, as well as Tim Grice, Branded3 and Prashant Puri, AdLift, so come and catch the session which starts at 4.15pm on the SEO Track.
With the prospect of the latest addition of Google Penguin to become a reality within the next few weeks, it seems that many SEO’s and site owners are speculating towards what could be included into the previous focus of the update in order to warrant the upcoming update being called a “new generation” of Google Penguin.
Amid all of the speculation that methods such as guest blogging will be included in the new update, keeping an eye on the Twitter world seems to have turned out a certainty for what will be added into the update after one SEO asked Matt Cutts to take a look at a site that had been undertaking in comment spam methods to pass equity into their site.
Hey all, I tend to be the guy everyone comes to for Excel help at Bronco, so I thought I’d start doing posts on solving some of the most common issues I find popup being an SEO.
This may well have been talked about before by other bloggers, but it may be new to a lot of you, please let me know whether you want to see more posts like this or not.
Ok, so my first post on spreadsheets for SEO, I’m doing a quick tutorial on how to manipulate your latest links list from Google Webmaster Tools. Download it as a CSV and you should get something that looks like this when you open up Microsoft Excel:
I was having a look at one of my client’s rankings in the Home & Garden sector recently, and I found that although their rankings hadn’t changed *that much* the SERPs had changed completely. Where there were previously small businesses competing with them, this had now been replaced with big name brands. And it occurred to me that brand search or brand must have been a factor in it – I was aware that there had been an update, but it hadn’t “clicked” until I saw this massive change.
As you can see from the screenshot above, the green dropdown arrow appears at the side of the URL and contains “Cached”, “Similar” and “Share” links. Interestingly – this appears to get rid of the Google Instant Previews…
Here is a slightly larger image, which may be a bit clearer:
As one of the original testers of the Google disavow tool found in Webmaster Tools, we were able to see a website be lifted out of a Google enforced unnatural links penalty and start to show a claw back of search engine visibility following the news that the site had seen the penalisation revoked.
I previously wrote a post here on the blog which laid out the case study for all to see, with the excepting of naming the client, so that both website owners and SEO’s were able to see that used correctly the tool would be able to aid them back into the search results and help them in their fight to see their sites recover from potentially fatal penalisation at the hands of the Google gods.
We are all aware that Google have revealed that they are looking for websites to stay fresh and to keep the content of their site related to what their site is focusing on but in the latest video with Matt Cutts, an interesting question was raised surrounding the creation of large quantities of pages being added to a website in a short period of time.
Google is clustering incorrectly, in certain cases could it trip a Penalty ? cc @mattcutts
About 14 hours ago
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