Sometimes it’s the little things you notice, like today, in the UK search results I noticed what I thought was just a Google clustering mess up but sadly it wasn’t.

Search in Google.co.uk for seo jobs or even hgv drivers jobs

Now in Ripon I’m seeing Indeed take 6 results, but Google is targeting my IP, just look at the urls :

So what do you see in your location for “hgv drivers jobs” ?

If I was a betting man Google will create a Jobs Comparison engine soon..

Dave

We have recently been doing one of many link clean-ups that come along with new clients, where we analyse the client’s backlink profile and follow that up with link removal requests that we have agreed upon with the client; so basically finding all the problem links and attempting to get them removed.

We try to mix things up here so we can evolve our way of doing things and run tests to ensure we are being as efficient as possible, one such way recently was to use a throw-away Gmail account for the removal-request email blasts, simply stating that we were working on behalf of the client and we’d like the link removed – nothing more, to see what the response rate would be like. From our initial attempt we sorted the responses into folders for further action, here’s the breakdown:

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Google are continuing their fight to clean up their search engine results and with the introduction of two algorithmic updates, Google Panda and Google Penguin, it seems that they have really taken a step closer to showing that they mean business.

Both of the updates focus on specific areas to do with a website and are thought to be able to work together in order to rightfully eliminate low quality websites from their search engine results however we all know that there is plenty of room for improvement at this point in time across a variety of niches.

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Waking up one day to find that you are in receipt of dreaded Google Webmaster Tools message is one of the most fearsome scenarios for any website owner or SEO as it tends to mean one of only a couple of things…

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• Your website needs to update WordPress
• You have a substantial change in traffic volume
• Your site has been manually reviewed and has been ruled to have breached the Google guidelines

With the Google disavow tool clearly still an area that many website owners would rather avoid, it has become apparent to me that there are loads of people out there that are fearful towards what making use of the tool would spark on from a Google perspective.

As anyone in the SEO industry will be able to tell you, Google continuously throw out cryptic messages and signals towards what their inner workings are looking for in relation to their ranking algorithm and that seems to continue to span into their release of the Google disavow tool, a tool that has been designed and released so that website owners and SEO’s are able to ask Google to alter the way in which they treat specific links, making them no follow rather than equity passing.

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Most of us don’t think about the value of our brand, we just know that we damage it if we get something wrong, and building it can seem like something of a black art.

The Coca Cola Company is often seen as the forefather of brand management, fiercely protecting its trademark, its designs and even use of the word Coke – they’ll try to sue an establishment that sells another product when asked for Coke!

Likewise Coca Cola was probably the first company to include its brand value on its balance sheet.

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The much anticipated Google Penguin update has finally become a reality following confirmation that the latest generation of the algorithm update has been rolled out throughout their search engine results pages and it seems to be causing a stir.

Last night it was revealed that the off-page update was finally switched on following weeks of speculation as to when the update would be actioned and sources show that Google’s Matt Cutts revealed that an expected 2.3% of English based terms were going to be affected by the roll out.

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With the Google Penguin update (branded as 2.0 or 4 depending on the scoring you are following) hanging over the world of SEO and being set to roll out within the next 8 days, the need to take a step back from the promotion of your website in order to take action on the foundation that you have already built has become vital if you want to reduce the risk of being caught up in the automatic penalisation process.

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