Paul Carpenter Archive

Link Building Techniques & Tips

Ever since I arrived here at Bronco (Britain’s brightest search engine marketing company – sign up today!)  it’s been bugging the hell out of me that this post on Dave’s blog  ranks for ‘link building’. Not that it’s atrocious or anything, but it’s titled as “top 20 tips” and stops after 4 and for that [...]

When the PageRank Toolbar Goes Dark…

Dave mentioned the other day that the day when public PageRank becomes a thing of the past is getting closer. I seem to recall the prospect as having been ‘just over the horizon’ for years now, but it’s still hanging in there. Having said that, the whole thing has been such a distorter of value [...]

Google Wave Review: First Impressions

There doesn’t actually seem to that much of a buzz about Wave, other than the usual pleas for invites and the occasional shrug. I know Dave kind of looked at it and went ‘meh’. I’ve been using it now for a little over a week and here’s my  initial thoughts. This isn’t a game changer. [...]

11 Reasons Why You Don’t Need SEO [HT: Powazek]

OK, OK. Powazek is right. You don’t need SEO. Here’s why. Continue Reading All websites are built properly, with static URLs, good site architecture and usability at the forefront of their design in the first place. All web designers know how Google finds its way around a site and why some pages will carry more [...]

Trafigura, Twitter and Google

First time I’ve seen this, but search for ‘Trafigura‘ on Google right now brings up the Twitter search result for the #trafigura tag. The reason isn’t that hard to divine – internal links on Twitter for the #keyword things are dofollowed, so the domain power of Twitter, allied to the prominence of this story and [...]

The Guardian / Trafigura Thing – Gagged by Carter Ruck Solicitors? Fail.

The game has changed. Whether public bodies, legal institutions and our lawmakers like it or not, the internet is poking holes in precedents and laws in a way that was unimaginable only a few years ago. The Guardian announced today that it had been banned – for the first time in history – on reporting [...]

The SERPs as an Election Battleground?

The US is light years ahead of us in its use of the web as a political tool. Even in the 2004 election, grassroots activity organised through blogs nearly managed to break the hegemony of the Republicans and Democrats. And this time round Obama’s use of the web as a rallying tool gave him the biggest [...]

Getting Your Blog Post Into The Newspapers

My my – what an exciting week it was in the Bronco office. By the time Wednesday rolled around, Fiona Bruce was trying to squeeze past the door to get an exclusive interview with James, and we were all like: enough press already! OK. I might be exaggerating a bit, but we did make the [...]

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