Paul Carpenter Archive

mbzrxpgjys? So Google can fix the SERPs after all. Gotcha.

The fun fallout over the whole Bing-plagiarising-Google thing is quite the thing today (in case you missed it, Danny Sullivan has the definitive explanation). But apart from the “is this stealing” hoo-ha, there’s a more interesting philosophical point bubbling below the surface. For years, and right up to the present day, people have been asking [...]

Google: The World’s Biggest Porn Site?

It’s something of a truism that porn drove the development of much of what we take for granted on the web today. Streaming video, social networking and online payments were all pioneered by porn sites well before most of today’s etailing giants were diagrams on a white board. Of course, porn is also at the [...]

Website previews in Google

I’ve been off work ill (with terrible things) for a couple of days so I might be horrifically late in seeing this and basically be adding to my long list of personal embarrassments, but I’ve just happened on Google site previews in the SERPs – a nifty little feature available from a new magnifying glass [...]

Hotels – Local Results go Crazy

Dave gave a presentation in ProSEO just 3 days ago in which he painted a gloomy future of Google moving into partnerships with certain providers and making use of their own muscle to start replacing traditional organic SERPs with something more within their control. A lot of people thought it was just “tin foil hat” [...]

The Link Landscape

Anyone who’s heard Dave speaking over the last year or so (and believe me I get my fill every single day!) will have heard him mention the ‘link landscape.’ It’s an interesting concept that might be familiar to you under different names such as ‘backlink profile’ but I just thought I’d share with you how [...]

Ecommerce Platforms: an SEO’s nemesis?

God-bastard-dammit. Another day, another client. Another website that “can’t be changed”. Another calamitous drop in rankings caused by a weakness in site architecture and a lack of support for content delivery. I have a drink of tea and sigh. It’s another e-commerce platform. On paper, a platform offers something great: the opportunity to roll out [...]

Brooklyn Oak… Review Scores in PPC?

For some reason that already seems foreign and half-forgotten (my interest in interior decor is slightly dim) I was just searching for ‘brooklyn oak’ and noticed this result in the PPC: It took me a second to cotton on, but then I realised that the ads were pulling through Google Product review scores, and links [...]

Google Instant? Hmmm.

So of course everyone’s all over Google Instant this morning. In case you’re not, it’s just an Ajaxified version of Google that brings in the search results as you type. Because I’m too lazy to make a video, here’s a few screenshots. Notice that as I type, I not only get the usual Google Suggest [...]

  3. 1
  4. 2
  5. 3
  6. 4
  7. 5
  8. 6
  9. 7
  10. 8
  11. 9
  12. 10
Interested in working with us?

We're not big on cold calling or the 'hard' sell so if you want to work with us then simply get in touch, we'd love to hear from you...

The Bronco Family
Work With Us