Paul Carpenter Archive

Are TV Ads the New Viral?

Blame that bloody meerkat. You can look forward to a host of comedic frontmen flooding your inbox and cropping up on Facebook as companies look to emulate the general idea of having something cute/furry/fat/Italian as a kind of irksome but friendly pitchman for whatever product they’re hawking. I’m looking at you, ‘Gio Compario’. Before the [...]

Google Caffeine and “SEO”

So Google are running a kind of beta test of some updates they’re making – which is fairly novel. While they’re at pains to point out that this is all about ‘infrastructure, indexing and speed’ it’s hard to discern how this differs from the kind of stuff that would normally get folded into a “proper” [...]

Instabilities in Google?

Since Vince was rolled out to the UK we’re seeing instabilities in some of Google’s SERPs like we haven’t seen for years. Now: I can’t say for sure that the two are connected, but there’s a gut feeling around that Google are either doing testing on a much more obvious scale than we’re used to [...]

Geotargeting SEO

As Bing and Wolfram Alpha have shown over the last couple of months, big sums are still being gambled on finding a chink in Google’s armour. Of course, search engines can only maintain their market share by serving the most relevant results. Historically this meant matching results to a query through algorithmic calculations. Increasingly though, [...]

Joining the SEO team…

So it’s my first day as SEO Consultant here at Bronco and I’ve already been tasked with the awful job of introducing myself on Dave’s blog – where people might, you know, actually read it and stuff. I made it the third task on my priority list for the day, after locating the coffee machine (done) [...]

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