Paul Carpenter Archive

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“Sexy MPs” Website (and goodnight from me)

If you want to see the future (or, more depressingly, the present) of media circle jerking and thin content shills, you can do a lot worse than check out the ‘sexy mps’ website. Frankly, I’m not going to grace it with a link. The BBC breathlessly notes that the owner Francis Boulle, “the entrepreneur who’s [...]

Facebook Running Anti-Google PR?

Sergey Brin, Rupert Murdoch, Steve Ballmer and Mark Zuckerberg are stood on the main street of a windswept desert town. The Good, The Bad, The Ugly and The Ginger, squinting at each other through drifting clouds of hot, red sand. A mournful lament plays on a flute and a rattlesnake shakes its song of death from [...]

Home Loan, pluralisation thereof… and Where is Australia again?

Despite the UK and Australia being about the most geographically distant places on the planet, Google continues to confuse the two from time to time. I’ve no idea if this is commonplace throughout the world. Maybe the SEO community of St. Kitts and Nevis or Nauru is forever up in arms about getting results from [...]

EU “Cookies” Directive. Interactive guide to 25th May and what it means for you

The full EU Regs are here, if you’re interested or some kind of swaggering cock-about-town lawyer licking his lips at the prospect of bringing someone to “justice” in the interests of your swollen bank balance via some farcical “test case” that you just happen to bring about against a massive, high-profile and coincidentally wealthy web [...]

Hugo Boss, the brand witch-hunt and Google’s culpability

..and the year’s new SEO pastime of “Out The Brand!” continues unabated. Today we learn that Hugo Boss have followed Beat That Quote and JC Penney into Google’s threshing machine. It’s a slightly different case, in that Hugo Boss are in trouble for effectively cloaking – redirecting users to relevant pages whilst serving default content [...]

Google buys Beat That Quote… then bans them #beatthatquote

Google’s move into comparison verticals is already well underway – with mortgages, cinema listings, product reviews and credit cards already high profile additions to the regular SERPs. So the announcement that they’ve snaffled up BeatThatQuote for a tidy £37 million is no great surprise. Google’s strategy is to screw down into verticals wherever they can, [...]

Google “Farmer” Update – Before and After

Farmer still hasn’t hit the UK yet, but if you’re interested to see it in action you can actually do a live before ‘n’ after comparison. Go to google.com from the UK, do a search and note what you see. Then add &gl=us to the end of the URL and you will see the updated [...]

Is Google getting too big for the good of the internet?

There’s a lot of anxiety/anger/fear about Rupert Murdoch’s proposed takeover of BSkyB. Daily, commentators pour forth to point out that that would mean that he would own The Times, The Sun, The News of the World, Sky News, MySpace, BSkyB, Fox News and Australia. Which is an awful lot of influence for one man to [...]

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