We all know how badly TV broadcasters have been hit with TV Advertising revenues dropping, in particular in the recession. Many people have talked about how “interruption marketing” is no longer effective or profitable. So to try and alleviate the problems at ITV and other broadcasters the government has lifted a ban on product placement [...]

A common conversation we keep hearing around the office, both from clients, other businesses we come into contact with and from our personal observations is that the US listings in the Google SERPS seem to be coming up a lot for Google.co.uk searches. This got us thinking about whether there is potentially some foul play [...]

If you haven’t signed up for Feedburner and you are unsure what to do, or if you already have and you want to get your feedburner address as part of your own brand (e.g. feeds.mybrandeddomain.com/mybigfeed instead of feeds.feedburner.com/mybigfeed) and you want to ensure you have got it setup correctly for SEO. 1. Signup Get yourself [...]

Bit of a mouthful I know – but I spent hours trying to find this on the net, with little luck.  So I thought I would write a comprehensive article on how to solve this problem.  This article explains the process of setting up funnels for multiple conversion paths over different subdomains using regular expressions. [...]