David Whitehouse Archive

Increasing Sales With Google Analytics Motion Charts

Ok, so first off I know what you’re thinking – motion charts, what the hell is the point?  It just looks like some crazy game of pool where the balls seem to shrink and grow at random.  Well, I’ve got news for you – I’ve got a motion chart that’s gonna knock your socks off [...]

AdWords Search Funnels Announced

Hold the front page! Google have announced on the AdWords blog that they are introducing yet another new report: AdWords Search Funnels. OK, at first glance this might not sound that interesting but I this is the kind of thing could have a big impact on SEO and copywriting if you’re savvy.  Firstly these reports [...]

Why We Switched to Partial Feeds

Just before Christmas Carps did an excellent post on the Content Pyramid, it went viral and picked up loads of traffic and views: Which is great, until you check out the number of views and the number of clicks: So through our Google Reader subscribers it got 46,705 views, but only 260 clicked through to [...]

Google Analytics Book: Get One for your Bookshelf

Mostly, people from different fields love the chance to get into a pissing contest about which is the superior art. CSS is better than development… PPC is better than SEO…  MySQL is better than sex. You might notice however, that almost no-one says “**** is better than Analytics”. SEO has its fair share of gurus, would-be [...]

Paperchase Alleged Copyright Theft

The big news on Twitter at the moment is how an artist on The Hidden World of Eloise has had some of their artwork copied and then distributed by Paperchase.  Apparently they’ve contacted Paperchase who have promptly ignored them, they’ve also found taking them on too costly and so now they have resorted to the [...]

Google Analytics Annotations – Finally!

Ok so we just got access to Google Annotations, after it was released aaaaaages ago – they failed to tell us that it was being rolled out slowly – I’m not sure if those in the United States got it first, but it’s now in the UK. So, how should we use Google Analytics Annotations, [...]

Google Goes Real Time – What happens next?

This week Google announced their real time search on Google – a scrolling real time box containing messages with the keyword(s) in.  If you want an example you can look at the real time results for global warming.  So everyone has been talking about how easy it is going to be to spam the hell [...]

New Google Analytics Features

Google Analytics anounced some new features this week, so I thought I’d just put down a few of my ideas on how people can benefit from them. First up, with goal tracking, you can now have 20 goals, 4 sets of 5 goals. You can also set goals based on time spent on the site [...]

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