I was just pulled into a conversation with Paul and James about developing a report of some kind in Google Analytics which segments short tail (1-2 words long) and long tail traffic (3 words or more).  The advantage being you can then compare them and use it to estimate the amount of long tail gains [...]

Yes you heard it hear first (probably), SwitchboardFree is offering free Google Analytics Call Tracking.  Basically it works by recording an event in Google Analytics sent by SwitchboardFree’s call tracking software. You also get two free 0844 or 0843 phone numbers with the account, although unfortunately it doesn’t look like there is an option for [...]

I don’t know about you, but I would love to see Google buy Crazy Egg and incorporate it some how into Google Analytics. It makes sense to me, hopefully it is just a matter of time. For those of you that haven’t used Crazy Egg, I urge you to give it a try, it really [...]

Google announced on their Google Analytics blog yesterday the release of the Google Analytics Application Gallery. Basically it is a central point where you can checkout all the applications that have been built around Google Analytics. So I thought I would have a look through and point out some that I think may be of [...]

This has been a question going through my mind for quite some time now – yes you know which pages are bringing in traffic, and we can maybe come up with an idea that perhaps one page is letting your whole site down – so you run Crazy Egg and make some changes and maybe [...]