David Whitehouse Archive

David has honed his skills as an SEO and has become the "go to guy" for Google Analytics. He's a passionate Internet marketeer and he enjoys helping clients maximise their potential.

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Brand Search As A Ranking Signal – A Study

I was having a look at one of my client’s rankings in the Home & Garden sector recently, and I found that although their rankings hadn’t changed *that much* the SERPs had changed completely.  Where there were previously small businesses competing with them, this had now been replaced with big name brands.  And it occurred [...]

Google Are Testing Layout Changes – Green Arrow Dropdown

As you can see from the screenshot above, the green dropdown arrow appears at the side of the URL and contains “Cached”, “Similar” and “Share” links.  Interestingly – this appears to get rid of the Google Instant Previews… Here is a slightly larger image, which may be a bit clearer:

What Might Be Next For Google Analytics?

Google Analytics is set to see a number of big improvements this year, one of which is going to be customer lifetime value. This leads me to believe that they may be planning on moving from a 1st party cookie to a 3rd party cookie or perhaps no cookie – and the reasons for this [...]

Ahrefs Update Anchor Text To Include Referring Domains With Anchor %

We got obsessed with referring domains over absolute number of backlinks a couple of years ago, so it’s kind of a pain when you want to look at anchor text percentages by referring domain instead of absolute number of backlinks. I love using Ahrefs, so I decided to see how flexible they could be by [...]

The Speed Of Indexing – Max Clifford

If you’ve not heard yet, Max Clifford has been arrested today, the news broke about an hour ago, but just check out how fast the top 3 pages on Google have been indexed. This just goes to show the power of Google when it comes to indexing news and how they can switch the whole [...]

Can We Trust Google Analytics Experiments?

Update: I’ve been told by James Lee at Google that “The reason the probability fluctuates is because Content Experiments is using Monte Carlo simulation to calculate the probabilities. It’s possible for there to be a slight variation because of the noise.” – so there you have it, very interesting in did! I’m a big advocate [...]

Google Announce Google Analytics Improvements for 2013 at Annual Summit

I read this blog post from the Google Analytics Blog this morning and I must say, I am VERY impressed. The attribution modeling tool that has only been available for Google Analytics Premium users is being rolled out to all users!  If you want to get early access you need to register for the webinar [...]

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