Archive

Adsense sitelinks

This is what I get when searching google.co.uk for “adsense” today: Clearly not the most relevant sitelinks ever. I’m also a bit confused as to where they came from, as the Adsense home page doesn’t seem to have any nav options leading to the pages which have sitelinks.

More to title tag optimisation than SEO

One drum I seem to spend a lot of time banging is the need to optimise title tags for searcher-to-visitor conversion, not just rankings: a great slot in the SERPs can under perform hugely if the snippet isn’t well aligned to searcher intent. I’ve been having a disagreement with a friend about this for a [...]

Top of Obama’s to-do list: SEO

The robots.txt file for whitehouse.gov ran to 2377 lines yesterday. As of today it reads: User-agent: * Disallow: /includes/ I guess Obama is more of a rel=”nofollow” guy The Whitehouse Site also got a makeover, one minute after Obama took office. It’s as slick and appealing as the rest of the Obama web team’s output, [...]

SEO Outing, WOW Gold & Search Quality

 There’s been a great deal of debate about “SEO outing” in  the industry of late, and the concencus seems to be that it’s a no-no. I happen to agree: in the vast majority of cases outing is bad. Glass houses, stones, etc. I map out a lot of shonky link networks that would make for [...]

Nokia’s “Comes with music” campaign

Nokia’s latest ad campaign simply suggests we search for comes with music to find details of their service. All I can say is I hope they’ve got some bloody good SEOs on their side. This is the second campaign to go with the “Just google…” recently (the other being the trailer for the forthcoming film [...]

BNP List wind up

Dan Horton isn’t very happy with me today after I caught him with the BNP List prank. I suppose being made to believe you’ve somehow wound up on the recently leaked BNP member list isn’t what you want with your morning coffee Personally there’s nothing more I like with my first brew of the day [...]

Fluteboxing

Hey, it was filmed at Google, there’s a tenuous SEO connection!

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