Anthony Shapley Archive

Anthony gained experience as a web developer before relocating to join Dave and his SEO team. Dabbling in Search Marketing as a hobby he found that by utilising the right techniques he could make sites rank high in the search engines organically.

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Interflora – What Really Happened?

Update 23:00: It seems that we were on the money today with the newspaper links being the cause of Google handing down a link based penalty to Interflora : So I think we can close the whole Interflora debacle, read more on http://googlewebmastercentral.blogspot.co.uk/2013/02/a-reminder-about-selling-links.html ( If you’re wondering why I nofollowed the Google links it’s because [...]

Excuse me Google, did you just advertise its OK to pay a Blogger

Chrome, earlier this year already found its self in hot water regarding its naughty blogging activities. Anyway, this has all since been forgotten about by most people. However on Sunday evening, whilst sipping my cup of tea at home I nearly spat it back out in disbelief when this Advert for Google Chrome came on [...]

‘a4uexpo Bavarian Beer and Sausage on stand 50’

Little competition (& link building campaign, which they will probably get a slap for) going on over at the State of Search on ‘How to make the most of a4uexpo London as a Delegate’ so I thought for the first time in over a year since I’ve written on here I’d share some of my [...]

Affiliate Link Building – Link Farm Evolution

We’ve been looking around at tools for fast and automated link building today, as “back in the day” and still today by some people, a common strategy, frequently used by affiliates is to build up a Micro site that either targets a small part of there Niche or a single Key Phrase. This entire process [...]

Google Wave Invites

Google has today released 100,000 “preview” invites, for the long awaited Wave communication and collaboration tool. These are considered “pre-beta” as many of Waves features are yet to be completed. The gradual release brings back the memories of the hyped up Gmail launch back in 2004 on a similiar “Invite Only” program. This lead to [...]

Peugeot BB1 Project

So I was hard at work expecting to find some Nude Celebrities and wondered across the new Peugeot: Click to Enlarge Completely irrelevant! What makes it even worse is they’re also bidding on test, dance, chocolate, hat, the list seems to be endless however when I actually do a search for Peugeot BB1, I can’t [...]

Google reacting slowly to changes

Over the last few weeks I’ve been advising Clients on quite large on-site changes for multiple reasons, including: Getting rid of duplicate content by disallowing chunks of pages in the Robots.txt file Condensing small pages into one larger tabbed page, then 301’ing the old URL’s. The Disallow change was made approximately 2 weeks ago and [...]

Arrington’s iPhone Blunder

Dave pointed out this post this morning – http://blog.endofweb.co.uk/2009/08/techcrunch-arrington-iphone-ignorance/ which has compelled me to write about this post as well. From a more commercial perspective. Is this a paid post? I can’t help but wonder if this is a post Google has paid for in one way or another, whilst I don’t have any actual [...]

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