Companies with additional brands are always seeking SEO. This brings us to ASDA the well known brand who opt for Greenlight to do their seo who make a promise of “marketing success to its vertical brands”

Let’s hope they do a bit better job of the descriptions in future…WTF is SASDA  ? Purposeful misspelling? me thinks not…

” ASDA
SASDA part of the Wal-Mart family ASDA · Groceries to your door · Financial services · Home · CDs · DVDs · Games · Electricals · Flowers · Furniture · Local …”

Ok, you might argue it’s only one description, but looking at the others they are hardly unique. Just because a company has strong branding in the marketplace doesn’t mean you can afford to overlook the basics..