Whats an UPDATE

In the eyes of the search engines and Professional SEO’s an update is a change to the algo that they are running currently.

What isn’t a update !

More pages of your site indexed, that’s just the SE being nice ;) or increasing the index size
More backlinks, again that’s a index size increase
More Pagerank or Less Pagerank.. Google updates this every 3 or so months, but it’s nothing to do with an algo UPDATE.

DaveN

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10 Comments | Leave a comment »

  1. 1. sebastien billard | September 8th 2005 @ 9:34 am

    Hi, yes, good to see people make things clear :) Everyone do SEO nowadays, but only a few are competent and master words and concepts…

  2. 2. TallTroll | September 8th 2005 @ 10:11 am

    Does anyone else but me remember the *original* meaning of the term “Google dance”? I think RC might as well….

    >> In the eyes of the search engines and Professional SEO’s an update is a change to the algo that they are running currently

    So many n00bs about… Don’t get me wrong, we were all noobs once, even you Dave, but I wish people would read around and try to understand things a bit more… they’d be helping themselves most

  3. 3. Marketing Guy | September 8th 2005 @ 10:36 am

    In defence of the n00bs, there is quite a lot of information (and dis-information) to wade through compared to 3/4/5/6/7 years ago! ;)

    “My brother’s uncle’s sister’s goldfish put a picture of Matt Cutts on their site and they got to number 1…”

    That said, the n00bs are a great source of business for established SEM’s. They burn clients. We get the business fixing the job (as well as a client who has more grounded expectations). Win-win for me. ;)

  4. 4. TallTroll | September 8th 2005 @ 12:51 pm

    I’m not really attacking the n00bs. I understand that there are things they don’t know. What I object to is the “can’t think, won’t think” attitude that seems to be emerging.

    However, I do recognise that the sheer volume of information makes the research more difficult these days

  5. 5. Matt Cutts | September 8th 2005 @ 7:15 pm

    Yup, absolutely. Newly visible backlinks, PR, or directory data isn’t a big deal–it’s not like the rankings are changing right when that becomes visible.

    Refreshing or increasing index data happens every day, so that’s not a big deal either.

    It’s changing the algorithms or the metadata that scoring algorithms use that typically registers as an update with most webmasters.

  6. 6. CJ | September 8th 2005 @ 7:56 pm

    What update? How did this rumour start? As Matt says there’s a PR update, BL update and an update of the one DMOZ clone that’s not SPAM :) and that’s it.

  7. 7. webprofessor | September 8th 2005 @ 8:40 pm

    The thing of it is it takes a lot of time to figure out the wheat from the chaffe, with the information out there.

    Newbs, myself included for awhile, get blinded by the WMW post whores and just believe the BS thats put out there.

    Its not until they/me/you get frustrated enough to dig deeper before you relise a high post count and respect at some of those forums doesn’t mean squat.

    defensively,
    Scott the Newbie
    :-)

  8. 8. TallTroll | September 9th 2005 @ 9:44 am

    Scott,

    >> The thing of it is it takes a lot of time to figure out the wheat from the chaffe

    Absolutely. I was lucky, when I joined WMW, I could read every post, every day without too much trouble, and just about every post was high quality, so the job was much easier for me.

    However, the fact that you have learned that post count isn’t always the definitive guide to quality shows that you have the enquiring mind required. What irritates me is people who say “I saw it at [insert forum here], and [insert member name here] said [insert stupid fallacy here], so it must be true!”.

    They apply no thought of their own, conduct no tests, not even a simple “does this make sense” test. Like I say, I’ve got nothing against n00bs per se. I was one not so long ago, too, and I still have plenty to learn. I’ll take help from the forums, and I’ll consider anyones opinion, regardless of post count…. but when I reach a conclusion, it will be my own, right or wrong

  9. 9. Marketing Guy | September 9th 2005 @ 11:25 am

    Agreed. I’ve found SEW to be much better for quality discussion without noise these days - not to put down WMW at all, which has equally immense value - just from a newbie point of view, SEW may be easier to take in and learn from initially (and IMO the blog / news items help a great deal).

    I went through a period of about a year where I didn’t spend any time on forums at all. Going from just post-Florida on WMW and back a year later I noticed a huge difference in the discussions - so many more people stating wild theories as facts. If it wasn’t for the mods and handful of key members clarifying facts from fiction it would be near impossible for those starting out to learn anything.

    Scott (a different one :P)

  10. 10. DaveN | September 9th 2005 @ 12:11 pm

    I guess It comes down to who are the players and who like the sound of their own voice.

    Top Tip : Never believe what you read, Even from Me lol.. a few years ago I did a lot of debunking that Guest book spamming was still working… It was .. but I said it wasn’t ! sorry

    People say you can click your own ad’s on adsense, Don’t do it, it’s a % game

    People say that the 302 isn’t a problem, don’t believe them, used correctly you can rank for anything (That’s a big Top Tip)

    Don’t trust anyone !! Unless you are paying for their advice it’s the only way you know they are telling the truth. I get quite a few emails asking me to look at people’s sites. I look and give my honest answer why they are in the predicament that they are, but don’t tell them how to fix it .. that’s for paying clients only lol

    DaveN

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